In addition to the "Brandnames Square", this year's Expo also comprised the popular "Food Plaza" and "Living Zone". Covering an area of 4,800 square metres, the "Living Zone" featured 265 standard indoor booths with a wide spectrum of products, which included foodstuffs, gifts, pharmaceutical products, skin care products, furniture, household products, handicraft, electrical appliances, leather goods and etc. The "Super Cartoon FunLand" was established for the first time for teenagers and children. Trendy goods were showcased and game booths with popular cartoon characters such as Mashimaro, Pucca, and Dinga cat were set up, bringing lots of fun and joy for the visitors.

Prominent Figures from Government and Business Community Showing up at the Expo
On December 14, 2002, CMA President Mr Chan Wing Kee, Chairman Dr Jose Yu and Advisor of the 37th HKPE Executive Committee Mr Fung Yuen Hon officiated at a flag-raising ceremony to mark the opening of the 24-day Expo.

Kicked off by the speeches of CMA President Mr Chan Wing Kee and HKSAR Chief Executive the Honourable Tung Chee Hwa, the opening ceremony of the 37th HKPE was held right after the flag-raising ceremony. A number of distinguished guests were invited to officiate at the ribbon-cutting ceremony, including HKSAR Chief Executive the Honourable Tung Chee Hwa, Vice-Chairman of the National Council of the Chinese People's Political Consultative Conference (NCCPPCC) Dr Henry Fok, Director of Liaison Office of the Central People's Government Mr Gao Si Ren, Commissioner of the Chinese Commissioner's Office of Ministry of Foreign Affairs of the PRC in HKSAR Mr Ji Pei Ding, Secretary for Commerce, Industry and Technology Mr Henry Tang, Secretary for Economic Development and Labour Mr Stephen Ip, Managing Director of Goodway Electrical Enterprise Ltd. Mr Choi Lung Wai, accompanied by CMA Permanent Honorary President Mr Herbert Liang, Honorary Presidents Dr Wong Po Yan, Mr Yip Hing Chung, Mrs Anna Pao Sohmen, Dr Chow Yei Ching, President Mr Chan Wing Kee and Chairman of the 37th Hong Kong Products Expo Executive Committee Dr Jose Yu. Over 300 prominent figures from the government, consular corps and business sector also attended the ceremony.