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2008 Exhibition (The 43rd Hong Kong Brands and Products Expo) |
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The 43rd Hong Kong Brands and
Products Expo
Celebrating its 70th Anniversary
Organized by the CMA, the 43rd Hong Kong Brands
and Products Expo (HKBPE) was held between 13 December
2008 and 4 January 2009 at Victoria Park, showcasing a
wide spectrum of traditional and newly emerged brands in
750 booths. The 43rd HKBPE aimed at increasing the
standards and awareness of the local industrial
products, and further promoting Hong Kong's industrial
development. The 23-day Expo this year achieved a huge
success with a record attendance of 2.06
million visitors, the highest record in 70 years.
The Expo received enthusiastic support from the Commerce
and Economic Development Bureau, Trade and Industry
Department, Leisure and Cultural Services Department,
Hong Kong Trade Development Council, Hong Kong
Productivity Council, Hong Kong Tourism Board, Hong Kong
Brand Development Council, The Chinese General Chamber
of Commerce, Federation of Hong Kong Industries, The
Hong Kong General Chamber of Commerce, The Hong Kong
Chinese Enterprises Association, The Municipal
Government of Meizhou City, Guangdong Province, Macao
Trade and Investment Promotion Institute and Industrial
Association of Macau. The Association expressed sincere
gratitude to German Pool (H.K.) Ltd., Lee Kum Kee (H.K.)
Ltd., DR Esthetic Product Research & Production Ctr. and
Safewell Equipment Ltd. Being the Gold sponsors; Tung
Chun Soy Sauce and Canned Food Co. Ltd. for being the
Silver sponsor; and Royal Medic (Holdings) Ltd. and Nam
Pei Hong Sum Yung Drugs Co. Ltd. for being the Bronze
sponsors of the Expo.
Grand Opening Ceremony
On 13 December 2008, the opening ceremony of the 43rd
HKBPE started off with a welcoming address by CMA
President Mr Paul yin, followed by a special kick-off
ceremony officiated by The Hon Donald Tsang, Chief
Executive of HKSAR; Deputy Director of the Liaison
Office of the Central People's Government in HKSAR Mr
Wong Lan Fa; Commissioner of the Chinese Commissioner's
Office of Ministry of Foreign Affairs of the PRC in
HKSAR Mr Lu Xinhua; Secretary for Commerce and Economic
Development Mrs Rita Lau; Assistant Director of the
Liaison Office of the Central People's Government in
HKSAR Mr Wang Rudeng; Secretary General of the Liaison
Office of the Central People's Government in HKSAR Mr
Zhao Guangting; Permanent Secretary for Commerce and
Economic Development Ms Yvonne Choi; Director-General of
Trade and Industry Mr Joseph Lai; Chairman of the
Chinese
General Chamber of Commerce Dr Jonathan Choi; Chairman
of the Federation of Hong Kong Industries Mr Clement
Chen; CMA Vice-President-cum-Chairman of CMA Exhibition
Services Ltd Mr Irons Sze; CMA Permanent Honorary
Chairmen and Vice-Presidents, etc. Other 200
distinguished guests attending the ceremony included
senior government officials, members of the consular
cops and leaser of the business sector.
A Constellation of Brands
The theme of the 43rd HKBPE was "Riding on Past Success,
Striving for Future Excellence". There were 750 booths
in the Expo, located in "Hong Kong Brands Square", "Food
& Beverages Zone", "Organic & Green Food Zone", "Grocery
& Noodles Zone", "Ginseng, Dried Seafood & Soup Packs
Zone", "Beauty & Healthcare Zone", "Fashion & Stylish
Products Zone", "Living & Household Zone", "Children's
Corner" and "Food Plaza".
"Hong Kong Brands Square" was one of the focal points of
the Expo. As suggested by its name, the pavilion
showcased famous local brands in 200 booths, which
included German Pool, Goodway, Lee Kum Kee, Safeway,
Tung Chun, Hop Hing, Lam Soon, Sun Shun Fuk, Apollo,
Garden, Royal Medic, Doll, Amoy, Tung Fong Hung, Wai
Yuen Tong, Kampery, Wing Wah, Tsit Wing, Tien Chu,
Sinomax, Herbs Generation, Imperial Bird's Nest, Four
Seas, Airland, Nam Pei Hang, Home of Swallows, Long Far
etc.
Highlighting the fusion of Eastern and Western cuisines,
"Food Plaza" was established again with overwhelming
response received. The Plaza showcased a wide variety of
delicacies offered by Super Star, Farm House, King
Bakery, Baby Satay, Chan Kee Foods, Chinesegogo及Koonthai
Hai Nam Chicken, etc.
Visitors were fascinated by a kaleidoscope of quality
products at bargain prices at the venue, including
famous local and overseas brands like Sze Hing Loong,
Edo, Two Girls, Brands, DR Esthetic Product Research &
Production Ctr., Ekowada, Beverly Hills Polo
Club,Zwilling .A.Henckels, Toshiba, Profilio, Rasonic,
Japan-Sanyo, Buffalo及Suzuran, etc.
Hong Kong Products Pavilion
To celebrate the 70th anniversary of the Hong Kong
Brands and Products Expo, a "Hong Kong Products
Pavilion" is set up for showcasing a variety of Hong
Kong products in the past, at present and in the future
as well as the history of HKBPE in comics. Visitors
could get a better understanding of Hong Kong's
industrial development as well as the history of the
HKBPE.
Spectacular Programmes
Countdown Programmes
During the 23-day Expo, visitors not only could enjoy
shopping of famous brands and products, but also a wide
variety of entertainment programmes. The CMA has lined
up with Radio Television Hong Kong and Commercial Radio
Hong Kong to stage a series of concerts and variety
shows at the Expo on themes like branding and healthy
life. Moreover, this year's countdown programme, '18
Districts New Year's Eve Countdown Show', is organized
by "Community Affairs Sub-Committee' of CMA Political
Affairs Standing Committee, and is produced by the
Commercial Radio. It aims to express the harmony and
unity of all the18 districts in the territory. The
4-hour variety show was kicked off by a ceremony
officiated by Assistant Director of Home Affairs
Department Miss Victoria Tang, District Council
representatives, CMA President Mr Paul Yin, LegCo
Representative Dr Lam Tai Fai, CMA Exhibition Services
Limited Chairman Mr Irons Sze and others. 17 performance
groups, composed of contest winners, minority groups and
social welfare organizations, staged remarkable
performance in the first sessions, while the second
session, which was live in radio broadcast, features
'18/F Block C' drama, performance by singers and
artists, games and, of course, the countdown to the new
year by all the guests, performers and audience on the
floor, bringing the ambience to its utmost.
Miss Exhibition Pageant
Miss Exhibition Pageant aims at selecting goodwill
ambassadors to promote Hong Kong industry by
participating in publicity events of the CMA. The 10
contestants of Miss Exhibition Pageant including Ms
Florence Ngan of DR Esthetic Product Research &
Production Ctr, Ms Fion Chan of Beauty Connection Ltd,
Ms Candice Cheung of New Age Health Food Co Ltd, Ms Ada
Po of Fruitful Yield Co Ltd, Ms Leona Chen of Imperial
Bird's Nest Intl Co Ltd, Ms Janet Yeung of ASTC Sports &
Recreation Club Ltd, Ms Helen Tang of Goodway
Electerical Enterprise Ltd, Ms Emily Tong of Safewell
Equipment Ltd, Ms Fanny Huang of New Cynosure Co Ltd,
and Ms Connie Lin of Pro Logic Intl Ltd made their debut
at the media conference held on 3 December 2008. The
media voted Ms Helen Tang "The Media's Most Favoured
Miss Exhibition" on the spot.
The 10 contestants vied for several awards during the
23-day Expo. At last, the championship went to Ms Helen
Tang, who also won "The Best Talented Award", "The Best
Presentation Award" and "The Most Popular Miss
Exhibition On-line Award". She was crowned by CMA
President Mr Paul Yin. The first runner-up and the
second runner-up were Ms Connie Lin and Janet Yeung
respectively, who were crowned by CMA Vice-President cum
Chairman of CMA Exhibition Services Ltd Mr Irons Sze.
The judging panel was comprised of professionals
including Shatin District Council Member cum Managing
Director of Realchamp Assest Management Ltd Ms Scarlett
Pong, Director of MSc Program in Marketing of Chinese
University of Hong Kong Prof Leo Sin, Director of GP
Group Mr Daniel Tong, Vice-President (Marketing & Public
Relations) of AICI (Hong Kong Chapter) Ms Carolyn Chan,
Chief Designer of Own Image Ms Greenie Chau, CMA
Vice-President cum Exhibition Services Ltd Chairman Mr
Irons Sze, CMA Executive Committee Member Ms Shirley
Chan and Mr Edward Tsui.
The competition received tremendous support from the
sponsors. CCIF CPA Ltd was appointed official honourable
auditors. To enhance the contestants' performance, the
CMA invited Touch Up Int'l Academy as official trainer
and Ms Maggie Wong as image consultant. The winners were
awarded valuable prizes by sponsors including Goodway
Electrical Enterprise Ltd, Long Far Herbal Medicine Mfg
(HK) Ltd, Modern Beauty Salon (HK) Ltd, Wealthy Group
Int'l Ltd–SwissPro, Bai Ling Pharmaceutical Ltd, Catalo
Natural Health Foods Ltd, Isaworkshop (HK) Ltd, German
Pool (HK) Ltd, djs jewellery, DR Esthetic Product
Research & Production Ctr, Lee Kum Kee (HK) Ltd, Nam Pei
Hong Sum Yung Drugs Co Ltd, Royal Medic (Holdings) Ltd,
Safewell Equipment Ltd, Tung Chun Soy Sauce & Canned
Food Co Ltd, Nu Pharm Ltd, Beauty & Health Magic Water
Purify Ltd, Rich Rainbow Development Ltd, Way On Tienchi
Co Ltd, Imperial Bird's Nest Int'l Co Ltd, Own Image, GP
Harmonie Ltd and Touch Up Int'l Academy.
Children Ambassadors Competition
To increase the younger generation's awareness of the
Expo, the Association launched the "HKBPE Children's
Ambassadors Competition" in HKBPE this year. The
competition was divided into two sections: Junior
Section and Senior Section.
The judging panel was consisted of famous radio
programme host Ms Candy Chea, Artiste Jacky Wong, ISIS
Model Management Ltd Executive Manager Ms Shannon Kwan,
Director of Play n Learn Academy Limited Ms Poon Hung,
Senior teacher Ms Ching Shun, Vocal teacher Ms Pao Wai
Fan and Ms Wan Fung Ling and CMA General Committee
Member Ms Stella Lee.
Other sponsors included Play n Learn Speech & Art
Academy Limited, SKC Group Limited, Babyboom Learning Co
Ltd, Mekim Limited and Founder Globaltech Limited.
Booth Design Competition
Booth Design Competition is one of the traditional
activities of the Expo, which aims at commending the
exhibitors for outstanding booth design. Exhibitors this
year showed great enthusiasm and effort in their booth
decoration. The championship eventually went to Lee Kum
Kee Company Limited. The first runner-up and the second
runner-up were German Pool (HK) Ltd and Goodway
Electrical Enterprise Ltd respectively.
Director of Hong Kong Trade Development Product
Promotion Department Mr Ralph Chow, Director of Business
Consulting of Hong Kong Productivity Council Mr Edmond
Sung, Chinese General Chamber of Commerce Committee
Member Mr Thomas Cheung, Director-General of Federation
of Hong Kong Industries Mr Dennis Yau and Deputy
Executive Director of the Hong Kong Chinese Enterprises
Association Mr Wang Jianguo were invited to be the
judges of the competition.
Children's Drawing Competition
To enhance children's understanding of HKBPE, the
Children's Drawing Competition was organized with Ming
Pao as co-organizer. Children under the age of 12 were
eligible to join the competition with the theme "future
HKBPE". The competition received enthusiastic responses
from the public with up to 600 high standard entries.
The competition was divided into two sections: Junior
Section and Senior Section. Ms Wong Lok Chun, Ms Chan
Sze Hang and Ms Fong Ching Lam were the champion, the
first runner-up and the second runner-up of the Junior
Section respectively; while Mr Chan Sin Hang, Mr Cheung
Chun Wah and Ms Leung Sze Kiu were the champion, the
first runner-up and the second runner-up of the Senior
Section respectively. Each section offered 3 top prizes
and 5 merit prizes. The champion and the runners-up of
both categories were each awarded a trophy, a cash prize
of HK$1,000, HK$500 and HK$300 and a 3-month art course.
Merit prize winners were each awarded a certificate and
a 1-month art course.
The judging panel for the competition comprised of CMA
General Committee Member Mr Lee Hung Tong, Creative Head
of Ming Pao Newspapers Limited Ms Amy Lam, Deputy Chief
Editor of Sun Ya Publications (HK) Ltd Ms Ho Siu Shu,
Deputy Head of Creative of Hong Kong Trade Development
Council Ms Dyun Chin, Art Director of Emphasis Custom
Media Ms Teresita Khaw and Founder of Candyfoon Infinity
Co Ms Candy Tam. Gifts were sponsored by Luk Ka Int'l
Ltd, Artive Kids，Shing Cheong Paper Merchants Ltd and
Sun Ya Publication (HK) Ltd.
Photo Contest
The Association organized the Photo Contest of the 43rd
HKBPE with the theme "Paving the way, Building a Better
Future". Through capturing the wonderful moments of
HKBPE, the contest aims at increasing people's awareness
of Hong Kong brands and Hong Kong's future development,
and strengthening their sense of belonging. The contest
was co-organized by Ta Kung Pao, Photo Magazine, the
Photographic Society of Hong Kong and the Chinese
Photographic Society of Hong Kong and was sponsored by
the Better Hong Kong Foundation. The response to the
Contest was overwhelming with over 400 entries. The
championship went to Mr Cheung Ka Yuen, the fist
runner-up and the second runner-up were Mr Chan Hoi and
Mr Leung Hung Cheung respectively.
The contest offered 3 top prizes and 5 merit prizes. The
champion, the first runner-up and the second runner-up
were each awarded a trophy, a cash prize of HK$5,000,
HK$4,000 and HK$3,000 respectively. Each merit prize
winner was awarded a certificate and a cash prize of
HK$1,000. The judging panel was formed by CMA General
Committee Member Mr Fung Yuen Hon, Photography
Consultant of Ta Kung Pao Mr Lau Pui Hang, Executive
Chief Editor of Photo Magazine Mr Raymond Wu, Chairman
of the Photographic Society of Hong Kong Mr Chu Chai
Kuen, Chairman of the Chinese Photographic Association
of Hong Kong Mr Ng Lin Shing, Chief Executive of the
Better Hong Kong Foundation Ms Karen Tang, and renowned
photographer Dr Lawrence Chan and Mr Lun Lam Kwan.
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