1967 Silver Jubilee | 1994 | 1998 | 1999 | 2000 | 2001 | 2002 | 2003 | 2006 | 2007 | 2008 | 2009 | 2010 | 2011 | 2012 | 2013 | 2014  | 2015 | 2016

 Expo Review

   
  2009 Exhibition (The 44th Hong Kong Brands and Products Expo)
 
Quality Brands, Quality Life

Organized by the CMA, the 44th Hong Kong Brands and Products Expo (HKBPE) was held between 12 December 2009 and 4 January 2010 at Victoria Park, showcasing a wide spectrum of traditional and newly emerged brands in 780 booths. The 44th HKBPE aimed at increasing the standards and awareness of the local industrial products, and further promoting Hong Kong's industrial and commercial development. The 24-day Expo achieve
d a huge success and scaled a new height with a record attendance of 2.29 million visitors.

The Expo received enthusiastic support from the Commerce and Economic Development Bureau, Trade and Industry Department, Leisure and Cultural Services Department, Hong Kong Trade Development Council, Hong Kong Productivity Council, Hong Kong Tourism Board, Hong Kong Brand Development Council, The Chinese General Chamber of Commerce, Federation of Hong Kong Industries, The Hong Kong General Chamber of Commerce, The Hong Kong Chinese Enterprises Association, Macao Trade and Investment Promotion Institute, and Industrial Association of Macau. The Association expressed sincere gratitude to Goodway Electrical Enterprise Ltd for being the Diamond sponsor; Lee Kum Kee (H.K.) Ltd, DR Esthetic Product Research & Production Ctr, Pro Logic Int'l Ltd, Nam Pei Hong Sum Yung Drugs Co Ltd and Po Sum On Medicated Factory Ltd for being the Sliver sponsors; Sun Shun Fuk Foods Co Ltd, Tung Chun Soy Sauce and Canned Food Co Ltd, Titan Limited and Dynasty Jewellery (Group) Co Ltd for being the Bronze sponsors of the Expo.

Grand Opening Ceremony
On 12 December 2009, the opening ceremony of the 44th HKBPE started off with
a welcoming address by CMA President Mr Paul Yin, followed by a special kick-off ceremony officiated by Hon Donald Tsang, Chief Executive of HKSAR; Director of Liaison Office of the Central People's Government in HKSAR Mr Peng Qinghua; Deputy Commissioner of the Chinese Commissioner's Office of Ministry of Foreign Affairs of the PRC in HKSAR Mr Gao Yuchen; President of the Legislative Council Hon Jasper Tsang; Assistant Director of the Liaison Office of the Central People's Government in HKSAR Mr Wang Rudeng; Secretary for Development, HKSAR Mrs Carrie Lam; Director General of General Office, Liaison Office of the Central People's Government in HKSAR Mr Chen Lin; Director-General of Coordination Department, Liaison Office of the Central People's Government in HKSAR Mr Shen Chong; Deputy Director General of Economic Affairs Department, Liaison Office of the Central People's Government in HKSAR Mr Wang Hui; Permanent Secretary for Constitutional and Mainland Affairs, HKSAR Mr Joshua Law; Under Secretary for Transport and Housing, HKSAR Mr Yau Shing-mu; Director-General of Trade and Industry, HKSAR Ms Maria Kwan; Deputy Director of Leisure and Cultural Services, HKSAR Mr Bobby Cheng; President-elect of CMA Dr David Wong; Vice President cum Chairman of CMA Exhibition Services Ltd Mr Irons Sze; CMA Vice President cum Legislative Council Representative Dr Lam Tai Fai; HKBPE Ambassador Ms Sheren Tang and major sponsors. Other 200 distinguished guests attending the ceremony included senior government officials, members of the consular corps and leaders of the business sector.

A Constellation of Brands
The theme of the 44th HKBPE was "Quality Brands, Quality Life". There were 780 booths located in "Hong Kong Brands Square", "Food & Beverages Zone", "Grocery & Noodles Zone", "Ginseng, Dried Seafood & Soup Packs Zone", "Beauty & Healthcare Zone", "Fashion & Stylish Products Zone", "Living & Household Zone", "Children's Corner" and "Food Plaza" of the Expo.


"Hong Kong Brands Square" was one of the focal points of the Expo. As suggested by its name, the square showcased famous local brands in 200 booths, which included Goodway, Lee Kum Kee, German Pool, Safewell, Tung Chun, Hop Hing, Lam Soon, Sun Shun Fuk, Apollo, Prologic, Tung Fong Hung, Wai Yuen Tong, Royal Medic, China Paint, Garden, Kampery, Wing Wah, Amoy, Sea Horse, Tsit Wing, Tien Chu, Sinomax, Imperial Bird's Nest, Nam Pei Hang, Home of Swallows, Po Sum On, Long Far, Chicks, Hang Heung, A-Fontane, Herbs Generation, Tao Heung, etc.

Highlighting the fusion of Eastern and Western cuisines, "Food Plaza" was established again with overwhelming response received. The Plaza showcased a wide variety of delicacies offered by King Bakery, Super Star, Farm House, One Restaurant, Chan Kee, Koon Thai Hai Nam Chicken, Baby Satay, A Style, etc.

Visitors were fascinated by a kaleidoscope of quality products at bargain prices at the venue, including famous overseas and Mainland brands like Zwilling J.A. Henckels, Sanyo, Pearl River Bridge, Brand's, Comvita, Koi Kei Bakery, Cou-Su, Old Town, Satay King, Tiger Balm, Toshiba, Kingkoil, Seven Seas, etc.

'Connect to Hong Kong at Shanghai Expo' Exhibition Zone
To encourage the public to support the World Expo Shanghai 2010 and Hong Kong's participation in the Expo, the CMA set up a 'Connect to Hong Kong at Shanghai Expo'
Exhibition Zone at the centre of the HKBPE venue. Visitors could make wishes to the World Expo Shanghai and Hong Kong's participation in the event through participating in the activities of the 'HKBPE: Best Wishes to Expo 2010 Shanghai China' focal point and the 'Connect to Hong Kong at Shanghai Expo' game zone. The CMA also established a fund at the amount of HK$250,000 to subsidize underprivileged groups in Hong Kong to visit the World Expo Shanghai to widen their horizons. Meanwhile, the CMA will organize an exhibition under the theme of 'Creativity of Hong Kong Industry' at the Hong Kong Pavilion of the World Expo Shanghai in October 2010.

Spectacular Programmes
18 Districts Make Well Wishes for 2010 Programme During the 24-day Expo, visitors not only could enjoy shopping of famous brands and products, but also a wide variety of entertainment programmes. In collaboration with Commercial Radio Hong Kong, Radio Television Hong Kong, Metro Radio and TVB Weekly, the CMA staged a series of concerts and variety shows at the Expo on themes like branding and quality life.

The grand finale, namely the '18 Districts Make Well Wishes for 2010' Programme, was organized by the 'Community Affairs Sub-Committee' of CMA Political Affairs Standing Committee, and was produced by TVB Weekly on 3 Janurary 2010, aiming to promote harmony and unity of all the 18 districts in the territory. The variety show was kicked off by Under Secretary for Home Affairs Ms Florence Hui; CMA President Dr David Wong; Legislative Council Representative Dr Lam Tai Fai, Vice President Mr Jimmy Ng; General Committee Member cum Convenor of Social Affairs Sub-Committee of Political Affairs Standing Committee Mr Kwok Chun Wah; and Executive Committee Member cum Vice Convenor of Social Affairs Sub-Committee of Political Affairs Standing Committee Dr Allen Shi. A total of 200 performers from 18 districts, comprising of musicians, dancers, singers, lion dancers and figure rope skipping players, staged remarkable performances. Various pop singers including Ms Kate Tsui, Mr William Chan, Mr Jason Chan, HotCha and contestants of 'The Voice' performed on the stage respectively. In addition, Mother Hong Kong Arts Centre and the Warehouse Teenage Club also staged fabulous talent shows.

Miss Exhibition Pageant
Miss Exhibition Pageant aims at selecting goodwill ambassadors to promote Hong Kong industry by participating in publicity events of the CMA. The eight contestants of Miss Exhibition Pageant including Ms Chap Ping of Bai Ling Pharmaceutical Ltd, Ms Yvonne Lo of New Cynosure Co Ltd, Ms Flora Cheung of ASTC Training Ctr, Ms Victoria Tsui of Goodway Electrical Enterprise Ltd, Ms Corrine Cheung of New Age Health Food Co Ltd, Ms Delia Kam of Pro Logic Int'l Ltd, Ms Gloria Tai of Safewell Equipment Ltd and Ms Yu Wat of DR Esthetic Product Research & Production Ctr made their debut at the media conference held on 1 December 2009. The media voted Ms Delia Kam "The Media's Most Favoured Miss Exhibition" on the spot.The contestants vied for several awards during the 24-day Expo. As a result, the championship went to Ms Victoria Tsui, who also won "The Most Charming Award" and was crowned by CMA President Dr David Wong. The first runner-up and the second runner-up were Ms Corrine Cheung and Ms Yu Wat respectively, who were crowned by CMA Vice President cum Chairman of CMA Exhibition Services Ltd Mr Irons Sze and CMA Vice President Mr F C Lo.

The judging panel was composed of professionals including Vice Chairman of Hong Kong & Macau Fashion Research & Development Association Mr Andy Wong; Principal of Make Up For Ever Academy Ms Juliana Yang; Jewellery Sector Specialist of Hong Kong Council for Accreditation of Academic & Vocational Qualifications Mr Stephen Wong; Jewellery & Fashion Designer Ms Naoko Tsuruta; Miss Hong Kong Pageant 1985 Ms Shallin Tse; Model Ms Eunis Chan; famous radio programme host Mr Michael Leung; CMA Vice President cum Exhibition Services Ltd Chairman Mr Irons Sze; CMA Permanent Honorary President Mr Paul Yin; and Executive Member Mr Ho Yuk Wing.

The competition received tremendous support from the sponsors. Crowe Horwath (HK) CPA Ltd was appointed official honourable auditors. To improve the contestants' performance, the CMA invited Make Up For Ever and XENTER as official make up director and hair styling director respectively, and Ms Dede Chuck and Ms Shannon Kwan as official trainer and image consultant respectively. The winners were awarded valuable prizes by sponsors including Goodway Electrical Enterprise Ltd, Lee Kum Kee (H.K.) Ltd, DR Esthetic Product Research & Production Ctr, Pro Logic Int'l Ltd, Nam Pei Hong Sum Yung Drugs Co Ltd, Po Sum On Medicine Fty Ltd, Sun Shun Fuk Foods Co Ltd, Tung Chun Soy Sauce & Canned Food Co Ltd, Dynasty Jewellery (Group) Co Ltd, Super Gainer Holdings Ltd, Safewell Equipment Ltd, Beauty & Health Magic Water Purify Ltd, Bai Ling Pharmaceutical Ltd, Catalo Natural Health Foods Ltd, HK Greenking Food Stuff Co Ltd, Long Far Herbal Medicine Mfg (HK) Ltd, Nu Pharm Ltd, Yiu Wah Hong, Cheong Hing Store Ltd, Truth & Faith Int'l Ltd, and Prince of Peace (H.K.) Ltd.

Booth Design Competition
Booth Design Competition is one of the traditional activities of the Expo, which aims at commending the exhibitors for outstanding booth design. Exhibitors this year showed great enthusiasm and effort in their booth decoration. The championship eventually went to Macau Koi Kei Bakery (H.K.) Ltd. The first runner-up and the second runner-up were Lee Kum Kee (H.K.) Ltd and Nu Pharm Ltd respectively. Assistant Executive Director of Hong Kong Trade Development Council Mr Benjamin Chau; Director of Business Consulting of Hong Kong Productivity Council Mr Edmond Sung; Committee Member of The Chinese General Chamber of Commerce Ms Lily Chow; Director-General of Federation of Hong Kong Industries Mr Dennis Yau; and Vice President of Hong Kong Chinese Enterprises Association Mr Zhu Hua were invited to be the judges of the competition.

Business Pioneers Programme
To increase the awareness of the younger generation on Hong Kong's commercial and industrial development, the 'Business Pioneers Programme' was organized with Ming Pao as co-organizer. Seven complimentary booths were offered for the selected school teams, with the objective of cultivating the entrepreneurship spirit of the younger generation and providing a platform for the youngsters to promote innovative products. All students from secondary schools and tertiary institutes were invited to participate in the Programme. After fierce competition, Lingnan Hall C Alumni Association, Hong Kong College, Baptist Lui Ming Choi Secondary School, HKMLC Queen Maud Secondary School, HKWMA Chu Shek Lun Secondary School, Sing Yin Secondary School, and Tin Shui Wai Government Secondary School were selected. Most of them sold creative lifestyle and household products at the Expo. To strengthen students' knowledge of business management, CMA invited four famous entrepreneurs to meet with them before the Expo, including Director of Goodway Electrical Enterprise Ltd Dr Choi Lung Wai; Chairman of Kampery Group Mr Simon Wong; Director of Pro Logic Int'l Ltd Mr Thomas Leung; and Vice President of Yeung's Group Inc Mr Stanley Yeung.

Hong Kong Secondary Student Short Film Ad Competition
To provide opportunity for teenagers to show their creativities, the CMA organized a 'Hong Kong Secondary Student Short Film Ad Competition' jointly with CMA Youth Committee and Sing Tao Magazine Group. The competition invited students from local secondary schools to join. A total of 87 student teams participated in the competition to produce creative video ads for 12 sponsors. Finally, 22 entry ads were chosen, in which Lok Sin Tong Wong Chung Ming Secondary School won the "Best Short Film Award" by producing video ads for Imperial Bird's Nest Int'l Ltd . All entry ads were displayed at the venue of HKBPE.

Children's Drawing Competition
To enhance children's understanding of HKBPE, the Children's Drawing Competition was organized with Ming Pao as co-organizer. Children under the age of 12 were eligible to join the competition with the theme "Happy Expo". The competition received enthusiastic response from the public with up to 700 high standard entries. The competition was divided into two sections: Junior Section and Senior Section. Lau Ho Yeung, Lau Yuen San and Lee Cheuk Wing were the champion, the first runner-up and the second runner-up of the Junior Section respectively; while Pang Ho Kiu, Wong Ho Chong and Au Tsz Shing were the champion, the first runner-up and the second runner-up of the Senior Section respectively. Each section offered 3 top prizes and 5 merit prizes. The champion and the runners-up of both categories were each awarded a trophy, a cash prize of HK$1,000, HK$500 and HK$300 and a two-month art course. Merit prize winners were each awarded a certificate and a one-month art course.

The judging panel for the competition consisted of CMA General Committee Members Mr Jackson Leung and Ms Eva Choy; Head of Creative of Hong Kong Trade Development Council Mr Jason Cheung; Art Executive (Special Edition) of Ming Pao Newspapers Ltd Mr Don Kwok; Deputy Chief Editor of Sun Ya Publications (HK) Ltd Ms Ho Siu Shu; Art Director of Emphasis Media Ltd Ms Teresita Khaw; and Founder of Candyfoon Infinity Co Ms Candy Tam. Gifts were sponsored by Luk Ka Int'l Ltd, Leader Art Industries Ltd, Moon's Gallery, and Shing Cheong Paper Merchants Ltd.

Photo Contest
The Association organized a Photo Contest of the 44th HKBPE with the theme "Quality Life, Better Future". Through capturing the wonderful moments of HKBPE, the contest aims at encouraging people to show their interpretations of "quality life" and their aspirations for Hong Kong's future. The contest was co-organized by Ta Kung Pao, Photo Magazine, the Photographic Society of Hong Kong and the Chinese Photographic Society of Hong Kong and was sponsored by the Better Hong Kong Foundation. The response to the Contest was overwhelming with over 400 entries. The championship went to Mr Hon Kwok Ching, the fist runner-up and the second runner-up were Mr Leung Hung Cheung and Mr Chan Cheuk Kwok respectively.

The contest offered 3 top prizes and 5 merit prizes. The champion, the first runner-up and the second runner-up were each awarded a trophy, a cash prize of HK$5,000, HK$4,000 and HK$3,000 respectively. Each merit prize winner was awarded a certificate and a cash prize of HK$1,000. The judging panel was formed by CMA General Committee Members Mr Fung Yuen Hon and Dr Tony Tai; Chief Executive of the Better Hong Kong Foundation Ms Karen Tang; Photography Consultant of Ta Kung Pao Mr Lau Pui Hang; Deputy Chief Editor of Photo Magazine Mr Dennis Lai; Chairman of the Photographic Society of Hong Kong Mr Chu Chai Kuen; Chairman of the Chinese Photographic Association of Hong Kong Mr Ng Lin Shing; and renowned photographers Dr Lawrence Chan and Mr Lun Lam Kwan.