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2010 Exhibition (The 45th Hong Kong Brands and Products Expo) |
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Organized by the CMA, the 45th Hong Kong Brands and
Products Expo (HKBPE) was held between 11 December 2010
and 3 January 2011 at Victoria Park, showcasing a wide
spectrum of traditional and newly emerged brands in 900
booths. The 45th HKBPE aimed at increasing the standards
and awareness of the local industrial products, and
further promoting Hong Kong’s industrial and commercial
development. The 24-day Expo this year achieved a huge
success and scaled a new height with a record attendance
of 2.4 million visitors.
The Expo received enthusiastic support from the Commerce
and Economic Development Bureau, Trade and Industry
Department, Leisure and Cultural Services Department,
Hong
Kong Trade Development Council, Hong Kong Productivity
Council, Hong Kong Tourism Board, Hong Kong Brand
Development Council, The Chinese General Chamber of
Commerce, Federation of Hong Kong Industries, The Hong
Kong General Chamber of Commerce, The Hong Kong Chinese
Enterprises Association, and Industrial Association of
Macau. The Association expressed sincere gratitude to
Goodway Electrical Enterprise Ltd for being the Diamond
sponsor; Lee Kum Kee (HK) Ltd for being the Gold
sponsor; Tung Chun Soy Sauce & Canned Food Co Ltd, Meyer
Mfg Co Ltd and Chuan Chiong Co Ltd for being the Silver
sponsors; DR Esthetic Product Research & Production Ctr,
Yiu Wah Hong, Cheong Hing Store Ltd, Nu Pharm Ltd, Tak
Hung Hong Int’l Ltd, Cerebos (HK) Ltd and Shiu Pong
Trading (HK) Co Ltd for being the Bronze sponsors of the
Expo.
Grand Opening Ceremony
On 11 December 2010, the opening ceremony of the 45th
HKBPE started off with a welcoming address by CMA
President Dr David Wong, followed by a special kick-off ceremony
officiated by Chief Executive of HKSAR Hon Donald Tsang;
Deputy Director
 of the Liaison Office of the Central
People’s Government in HKSAR Mr Li Guikang; Deputy
Commissioner of the Chinese Commissioner’s Office of
Ministry of Foreign Affairs of the PRC in HKSAR Mr Li
Yuanming; Secretary for Development rs Carrie Lam;
Secretary for Commerce and Economic Development Mrs Rita
Lau; Director-General of Coordination Department of the
Liaison Office of the Central People’s Government in
HKSAR Mr Shen Chong; Under Secretary for Transport and
Housing Mr Yau Shing Mu; Deputy Director of Economic
Affairs Department of the Liaison Office of the Central
People’s Government in HKSAR Mr Wang Hui; Commissioner
for Labour Mr Cheuk Wing Hing; Deputy Director of
Leisure and Cultural Services Mr Bobby Cheng; CMA Vice
President-cum-Chairman of CMA Exhibition Services Ltd Mr
Irons Sze; CMA Legislative Council Representative Dr Lam
Tai Fai; CMA Permanent Honorary Presidents, Vice
Presidents, Honorary Presidents and major sponsors.
Other 200 distinguished guests attending the ceremony
included senior government officials, members of the
consular corps and leaders of the business sector.
The theme of the 45th HKBPE was “Creativity of Hong Kong
Industries”. There were 900 booths located in “Hong Kong
Brands Square”, “Food
& Beverages Zone”, “Grocery & Noodles Zone”, “Ginseng,
Dried Seafood & Soup Packs Zone”, “Beauty & Healthcare
Zone”, “Fashion & Stylish Products Zone”, “Living &
Household Zone”, “Children’s Corner” and “Food Plaza” of
the Expo.
A Constellation of Brands
“Hong Kong Brands Square” was one of the focal points of
the Expo. As suggested by its name, the Square showcased
famous local brands in 210 booths, which included
Goodway, Lee Kum Kee, Tung Chun, German Pool, Safewell,
Hop Hing, Lam Soon, Sau Tao,
Apollo, Doll, Garden, Royal Medic, Amoy, Tung Fong Hung,
Wai Yuen Tong, Kampery, Wing Wah, China Paint, Tsit
Wing, Tien Chu, Sinomax, Herbs, Imperial Bird’s Nest,
Nam Pei Hong, Home of Swallows, Long Far, Chicks, Hang
Heung, A-Fontane, Kinox, Lo Hong Ka, Four Seas, On Kee,
etc.
Highlighting the fusion of Eastern and Western cuisines,
“Food Plaza” was established again with overwhelming
response received. The Plaza showcased a wide variety of
delicacies offered by Super Star, Farm House, King
Bakery, One Restaurant, Yoshinoya, Dragon King, Desert
F&B and A Style, etc.
Visitors were fascinated by a kaleidoscope of quality
products at bargain prices at the venue, including
famous overseas and Mainland brands like Beijing
Tongrentong, Zwilling J.A. Henckels, Brand’s, Philips,
Megaman, Pearl River Bridge, Comvita, Koi Kei Bakery,
Sze Hing Loong, Prince of Peace, Kingkoil and Seven
Seas, etc.
Creativity of Hong Kong Industries Pavilion
To coincide with the theme of this year’s expo, the
‘Creativity of Hong Kong Industries Pavilion’ was set up
at the exhibition venue to showcase a number of uniquely
designed and quality
Hong Kong products, ranging from watches, jewelleries,
eyeglasses, shoes, toys,
electronic products to houseware, with an aim to commend
the outstanding innovative achievements of Hong Kong
manufacturers. Moreover, through the interactive games
and exhibits of the
exhibition, visitors could gain a better understanding
of the industrial development of the 18 districts in
Hong Kong.
While providing shopping fun for the visitors, the CMA
hoped to save the environment and to help the needy by
encouraging exhibitors of the 45th HKBPE to reuse or
recycle materials used for the expo, and to donate items
which could be reusable after the expo to the Hong Kong
Single Parents Association. Moreover, the CMA had joined
hands with Yan Oi Tang EcoPark Plastic Resources
Recycling Centre to encourage the public as well as the
exhibitors to participate in plastics recycling, a
programme which aims at transforming plastic wastes into
high value-added reusable materials and at easing
landfill burden.
Besides, with the help of the Home Affairs Department
and the Social Affairs Department, 10 free booths were
offered to different social enterprises for them to
showcase their products and to expand their business.
Spectacular Programmes
Live Broadcast Station
The CMA aims at building a larger scale and a higher
quality expo by organizing more fabulous programmes and
activities. As a new initiative, a “Live Broadcast
Station” was set up during the expo, at which disc
jockeys from Radio Television Hong Kong, Commercial
Radio Hong Kong and Metro Radio hosted live programmes
for the visitors as well as the radio listeners to feel
the joy of the expo. On weekdays, there were
professional disc jockeys to introduce the spotlight
programmes of the expo, to share information on shopping
discounts, and to play songs for the visitors. The CMA
had also lined up with Radio Television Hong Kong and
Commercial Radio Hong Kong to stage a series of mini
concerts and variety shows on the opening day of the
expo, Christmas Day, New Year’s Eve and other public
holidays for the enjoyment of the visitors.
Miss Exhibition Pageant
Miss Exhibition Pageant aims at selecting
goodwill ambassadors to promote Hong Kong industry by
participating in publicity events of the CMA. This year,
a new award namely “The Miss Congeniality Award” was
launched and voted by the eleven contestants. The 11
contestants of Miss Exhibition Pageant including Ms
Vanessa Ng of Sunwins HK Ltd; M s
Candy Chui of DR Esthetic Research & Production Ctr; Ms
Mei Chan of Yiu Wah Hong; Ms Judy Cheung of Biogem
Science Technology Ltd; Ms Burmie Wong of Wah Fat Hong
(HK) Trading Development Co Ltd; Ms Mandy Wong of
Safewell Equipment Ltd; Ms Kimmie Cheung of Shiu Pong
Trading (HK) Co Ltd; Ms Suki Yang of Pro Logic Int’l
Ltd; Ms Yuli Chan of Tung Fong Hung Medicine Co Ltd; Ms
Rainbow Ho of New Cynosure Co Ltd; and Ms Sera Kuen of
DLH Foods Ltd made their debut at the media conference
held on 1 December 2010. The participants voted Ms
Burmie Wong “The Most Eye-catching Miss Exhibition” on
the spot.
The contestants vied for several awards during the
24-day Expo. After fierce competition, the championship
went to Ms Burmie Wong, who also won “The Most
Eye-catching Award”, “The Best Talent Award”, “The Most
Charming Award” and “The Best Presentation Award” and
was crowned by CMA President Dr David Wong. The first
runner-up and the second runner-up were Ms Mei Chan and
Ms Yuli Chan respectively, who were crowned by CMA Vice
President cum Chairman of CMA Exhibition Services Ltd Mr
Irons Sze and CMA First Vice President Mr F C Lo. “The
Miss Congeniality Award” went to Ms Sera Kuen who was
crowned by CMA Vice President cum Vice Chairman of CMA
Exhibition Services Ltd Mr Jimmy Ng.
The judging panel was composed of professionals
including Principal of Kaleen Fung School of Dance Ms
Kaleen Fung; Director of iCreate Makeup Workshop Ms
Peggy Cheng; Model Ms Yumi Wan; Promotion Executive Mr
Fly Wu; Director of Good Value Advertising Co Mr Victor
Lin; Administrative Manager of Carlos C Tuxedo Mr
Matthew Choi; CMA President Dr David Wong; CMA Vice
President cum Exhibition Services Ltd Chairman Mr Irons
Sze; and CMA Vice President cum Exhibition Services Ltd
Vice Chairman Mr Jimmy Ng.
The competition received tremendous support from the
sponsors. Crowe Horwath (HK) CPA Ltd was appointed
official honourable auditors. To improve the
contestants’ performance, the CMA invited Director of
iCreate Makeup Workshop Ms Peggy Cheng and Exclusive
Salon Ms Carman Chan as official make up director and
hair styling director respectively, and Ms Dede Chuck as
official trainer and image consultant. Besides, GP
Hamonie Ltd and Carlos C Tuxedo sponsored contestants’
costumes. The winners were awarded cash prizes and
valuable prizes by sponsors including Dickson Int’l (HK)
Ltd, Golden Long Food Trading Ltd, Goodway Electrical
Enterprise Ltd, Lee Kum Kee (HK) Ltd, Cerebos (HK) Ltd,
Cheong Hing Store Ltd, Chuan Chiong Co Ltd, DR Esthetic
Product Research & Production Ctr, Meyer Mfg Co Ltd, Nu
Pharm Ltd, Shiu Pong Trading (HK) Co Ltd, Tak Hung Hong
Int’l Ltd, Tung Chun Soy Sauce & Canned Food Co Ltd, Yiu
Wah Hong, Fidelity (Far East) Trading Co Ltd, Bai Ling
Pharmaceutical Ltd, Catalo Natural Health Foods Ltd and
Long Far Herbal Medicine Mfg (HK) Ltd.
Booth Design Competition
Booth Design Competition is one of the traditional
activities of the Expo, which aims at commending the
exhibitors for outstanding booth design. Exhibitors this
year showed great enthusiasm and effort in their booth
decoration. The championship eventually went to Lee Kum
Kee (HK) Ltd. The first runner-up and the second
runner-up were Macau Koi Kei Bakery (HK) Ltd and German
Pool (HK) Ltd respectively, while the “Green Booth
Design Award” went to Wah Kee Wing Cheong Ho. Chairman
of Hong Kong Designers Association Mr Kelly Sze;
Executive Director of Hong Kong Design Centre Dr Edmund
Lee; Vice Chairman of Mode of Design Alliance Mr Sin Tze
Kong; and Chairman of School of Design Alumni
Association Mr Samuel Yau were invited to be the judges
of the competition.
Business Pioneers Programme
Riding on last year’s success, the CMA organized the
‘Business Pioneers Programme’ again this year, in which
free booths were offered to participating secondary
students to increase their awareness of Hong Kong’s
industrial development and to cultivate their
entrepreneurship and creativity. All students from
secondary schools and tertiary institutes were invited
to participate in the Programme. After fierce
competition, Baptist Lui Ming Choi Secondary School, Ju
Ching Chu Secondary School (Yuen Long), CMA Secondary
School and Amoy College were given free booths. Most of
them sold creative lifestyle and household products at
the Expo. Meanwhile, a newly-created ‘Innovative Product
Award’ was added to this year’s programme to give
commendation to the product with best creativity and the
award finally went to CMA Secondary School.
To strengthen students’ knowledge of business
management, CMA invited two famous entrepreneurs to meet
with them before the Expo, including President of
Success Finance Group Ms Stella Lee and Director of
Union Int’l (HK) Co Ltd Ms Eva Choy. As a goodwill
gesture, all the participating teams had donated their
income of the first day of the expo to Tung Wah Group of
Hospitals.
Hong Kong Secondary Student Short Film Ad
Competition
To provide a platform for teenagers to show their
creativities, the CMA organized a ‘Hong Kong Secondary
Student Short Film Ad Competition’ jointly with CMA
Youth Committee and Sing Tao Magazine Group. The
competition invited students from local secondary
schools to participate. A total of 140 student teams
participated in the competition to produce creative
video ads for 10 sponsors. Finally, 40 entry ads were
chosen, in which SKH All Saints’ Middle School won the
“3D Gold Best Short Film Award” by producing video ads
for King Bakery Holdings Ltd. All entry ads were shown
at the venue of HKBPE.
Children’s Drawing Competition
To enhance children’s understanding of HKBPE,
the Children’s Drawing Competition was organized with
Ming Pao as co-organizer and Luk Ka Int’l Ltd and Moon’s
Gallery as sponsors. Children aged 12 or below were
eligible to join the competition with the theme
“Creative Expo”. The competition received enthusiastic
response from the public with up to 500 high standard
entries. The competition was divided into two sections:
Junior Section and Senior Section. Lau Cheuk Ming, Lee
Cheuk Him and Lee Cheuk Wing were the champion, the
first runner-up and the second runner-up of the Junior
Section respectively; while Pang Ho Kiu, Sek Hei Tung
and Choi Man Ka were the champion, the first runner-up
and the second runner-up of the Senior Section
respectively. Each section offered 3 top prizes and 5
merit prizes. The champion and the runners-up of both
categories were each awarded a trophy, a cash prize of
HK$1,000, HK$500 and HK$300 and a three-month art
course. Merit prize winners were each awarded a
certificate and a one-month art course.
The judging panel for the competition consisted of CMA
Executive Committee Member Mr Marvin Hsu and General
Committee Member Mr Jackson Leung; Head of Creative of
Hong Kong Trade Development Council Mr Jason Cheung; Art
Executive (Special Edition) of Ming Pao Newspapers Ltd
Mr Kenneth Chan; Deputy Chief Editor of Sun Ya
Publications (HK) Ltd Ms Ho Siu Shu; Art Director of
Emphasis Media Ltd Ms Teresa Khaw; and Founder of
Candyfoon Infinity Co Ms Candy Tam.
Photo Contest
The Association organized a Photo Contest of the 45th
HKBPE with the theme “Creativity of Hong Kong industries
brings better future”. Through capturing the wonderful
moments of HKBPE, the Contest aimed at encouraging
people to show their interpretations of “Creativity of
Hong Kong industries” and their aspirations for Hong
Kong’s future. This year’s contest was co-organized by
Ta Kung Pao, Photo Magazine, the Photographic Society of
Hong Kong and the Chinese Photographic Society of Hong
Kong and was sponsored by the Better Hong Kong
Foundation. The response to the Contest was overwhelming
with over 400 entries. The championship went to Mr Tam
Siu Ming, the first runner-up and the second runner-up
were Mr Leung Hung Cheung and Mr Cheung Kam Leung
respectively.
The contest offered 3 top prizes and 5 merit prizes. The
champion, the first runner-up and the second runner-up
were each awarded a trophy, a cash prize of HK$5,000,
HK$4,000 and HK$3,000 respectively. Each merit prize
winner was awarded a certificate and a cash prize of
HK$1,000. The judging panel was formed by CMA General
Committee Members Mr Fung Yuen Hon and Dr Tony Tai;
Chief Executive of the Better Hong Kong Foundation Ms
Karen Tang; Photography Consultant of Ta Kung Pao Mr Lau
Pui Hang; Deputy Chief Editor of Photo Magazine Mr
Dennis Lai; Chairman of the Photographic Society of Hong
Kong Mr Yam Sik; Permanent Honorary Chairman of the
Chinese Photographic Association of Hong Kong Mr Ng Lin
Shing; and renowned photographers Dr Lawrence Chan and
Mr Lun Lam Kwan.
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