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 Expo Review

  2010 Exhibition (The 45th Hong Kong Brands and Products Expo)
Organized by the CMA, the 45th Hong Kong Brands and Products Expo (HKBPE) was held between 11 December 2010 and 3 January 2011 at Victoria Park, showcasing a wide spectrum of traditional and newly emerged brands in 900 booths. The 45th HKBPE aimed at increasing the standards and awareness of the local industrial products, and further promoting Hong Kong’s industrial and commercial development. The 24-day Expo this year achieved a huge success and scaled a new height with a record attendance of 2.4 million visitors.

The Expo received enthusiastic support from the Commerce and Economic Development Bureau, Trade and Industry Department, Leisure and Cultural Services Department, Hong
Kong Trade Development Council, Hong Kong Productivity Council, Hong Kong Tourism Board, Hong Kong Brand Development Council, The Chinese General Chamber of Commerce, Federation of Hong Kong Industries, The Hong Kong General Chamber of Commerce, The Hong Kong Chinese Enterprises Association, and Industrial Association of Macau. The Association expressed sincere gratitude to Goodway Electrical Enterprise Ltd for being the Diamond sponsor; Lee Kum Kee (HK) Ltd for being the Gold sponsor; Tung Chun Soy Sauce & Canned Food Co Ltd, Meyer Mfg Co Ltd and Chuan Chiong Co Ltd for being the Silver sponsors; DR Esthetic Product Research & Production Ctr, Yiu Wah Hong, Cheong Hing Store Ltd, Nu Pharm Ltd, Tak Hung Hong Int’l Ltd, Cerebos (HK) Ltd and Shiu Pong Trading (HK) Co Ltd for being the Bronze sponsors of the Expo.

Grand Opening Ceremony
On 11 December 2010, the opening ceremony of the 45th HKBPE started off with a welcoming address by CMA President Dr David Wong, followed by a special kick-off
ceremony officiated by Chief Executive of HKSAR Hon Donald Tsang; Deputy Director of the Liaison Office of the Central People’s Government in HKSAR Mr Li Guikang; Deputy Commissioner of the Chinese Commissioner’s Office of Ministry of Foreign Affairs of the PRC in HKSAR Mr Li Yuanming; Secretary for Development rs Carrie Lam; Secretary for Commerce and Economic Development Mrs Rita Lau; Director-General of Coordination Department of the Liaison Office of the Central People’s Government in HKSAR Mr Shen Chong; Under Secretary for Transport and Housing Mr Yau Shing Mu; Deputy Director of Economic Affairs Department of the Liaison Office of the Central People’s Government in HKSAR Mr Wang Hui; Commissioner for Labour Mr Cheuk Wing Hing; Deputy Director of Leisure and Cultural Services Mr Bobby Cheng; CMA Vice President-cum-Chairman of CMA Exhibition Services Ltd Mr Irons Sze; CMA Legislative Council Representative Dr Lam Tai Fai; CMA Permanent Honorary Presidents, Vice Presidents, Honorary Presidents and major sponsors. Other 200 distinguished guests attending the ceremony included senior government officials, members of the consular corps and leaders of the business sector.

The theme of the 45th HKBPE was “Creativity of Hong Kong Industries”. There were 900 booths located in “Hong Kong Brands Sq
uare”, “Food & Beverages Zone”, “Grocery & Noodles Zone”, “Ginseng, Dried Seafood & Soup Packs Zone”, “Beauty & Healthcare Zone”, “Fashion & Stylish Products Zone”, “Living & Household Zone”, “Children’s Corner” and “Food Plaza” of the Expo.

A Constellation of Brands

“Hong Kong Brands Square” was one of the focal points of the Expo. As suggested by its name, the Square showcased famous local brands in 210 booths, which included Goodway, Lee Kum Kee, Tung Chun, German Pool, Safewell, Hop Hing, Lam Soon, Sau Tao,
Apollo, Doll, Garden, Royal Medic, Amoy, Tung Fong Hung, Wai Yuen Tong, Kampery, Wing Wah, China Paint, Tsit Wing, Tien Chu, Sinomax, Herbs, Imperial Bird’s Nest, Nam Pei Hong, Home of Swallows, Long Far, Chicks, Hang Heung, A-Fontane, Kinox, Lo Hong Ka, Four Seas, On Kee, etc.

Highlighting the fusion of Eastern and Western cuisines, “Food Plaza” was established again with overwhelming response received. The Plaza showcased a wide variety of delicacies offered by Super Star, Farm House, King Bakery, One Restaurant, Yoshinoya, Dragon King, Desert F&B and A Style, etc.

Visitors were fascinated by a kaleidoscope of quality products at bargain prices at the venue, including famous overseas and Mainland brands like Beijing Tongrentong, Zwilling J.A. Henckels, Brand’s, Philips, Megaman, Pearl River Bridge, Comvita, Koi Kei Bakery, Sze Hing Loong, Prince of Peace, Kingkoil and Seven Seas, etc.

Creativity of Hong Kong Industries Pavilion
To coincide with the theme of this year’s expo, the ‘Creativity of Hong Kong Industries Pavilion’ was set up at the exhibition venue to showcase a number of uniquely designed and q
uality Hong Kong products, ranging from watches, jewelleries, eyeglasses, shoes, toys, electronic products to houseware, with an aim to commend the outstanding innovative achievements of Hong Kong manufacturers. Moreover, through the interactive games and exhibits of the exhibition, visitors could gain a better understanding of the industrial development of the 18 districts in Hong Kong.

While providing shopping fun for the visitors, the CMA hoped to save the environment and to help the needy by encouraging exhibitors of the 45th HKBPE to reuse or recycle materials used for the expo, and to donate items which could be reusable after the expo to the Hong Kong Single Parents Association. Moreover, the CMA had joined hands with Yan Oi Tang EcoPark Plastic Resources Recycling Centre to encourage the public as well as the exhibitors to participate in plastics recycling, a programme which aims at transforming plastic wastes into high value-added reusable materials and at easing landfill burden.

Besides, with the help of the Home Affairs Department and the Social Affairs Department, 10 free booths were offered to different social enterprises for them to showcase their products and to expand their business.

Spectacular Programmes

Live Broadcast Station

The CMA aims at building a larger scale and a higher quality expo by organizing more fabulous programmes and activities. As a new initiative, a “Live Broadcast Station” was set up during the expo, at which disc jockeys from Radio Television Hong Kong, Commercial Radio Hong Kong and Metro Radio hosted live programmes for the visitors as well as the radio listeners to feel the joy of the expo. On weekdays, there were professional disc jockeys to introduce the spotlight programmes of the expo, to share information on shopping discounts, and to play songs for the visitors. The CMA had also lined up with Radio Television Hong Kong and Commercial Radio Hong Kong to stage a series of mini concerts and variety shows on the opening day of the expo, Christmas Day, New Year’s Eve and other public holidays for the enjoyment of the visitors.

Miss Exhibition Pageant
Miss Exhibition Pageant aims at selecting goodwill ambassadors to promote Hong Kong industry by participating in publicity events of the CMA. This year, a new award namely “The Miss Congeniality Award” was launched and voted by the eleven contestants. The 11 contestants of Miss Exhibition Pageant including Ms Vanessa Ng of Sunwins HK Ltd; M
s Candy Chui of DR Esthetic Research & Production Ctr; Ms Mei Chan of Yiu Wah Hong; Ms Judy Cheung of Biogem Science Technology Ltd; Ms Burmie Wong of Wah Fat Hong (HK) Trading Development Co Ltd; Ms Mandy Wong of Safewell Equipment Ltd; Ms Kimmie Cheung of Shiu Pong Trading (HK) Co Ltd; Ms Suki Yang of Pro Logic Int’l Ltd; Ms Yuli Chan of Tung Fong Hung Medicine Co Ltd; Ms Rainbow Ho of New Cynosure Co Ltd; and Ms Sera Kuen of DLH Foods Ltd made their debut at the media conference held on 1 December 2010. The participants voted Ms Burmie Wong “The Most Eye-catching Miss Exhibition” on the spot.

The contestants vied for several awards during the 24-day Expo. After fierce competition, the championship went to Ms Burmie Wong, who also won “The Most Eye-catching Award”, “The Best Talent Award”, “The Most Charming Award” and “The Best Presentation Award” and was crowned by CMA President Dr David Wong. The first runner-up and the second runner-up were Ms Mei Chan and Ms Yuli Chan respectively, who were crowned by CMA Vice President cum Chairman of CMA Exhibition Services Ltd Mr Irons Sze and CMA First Vice President Mr F C Lo. “The Miss Congeniality Award” went to Ms Sera Kuen who was crowned by CMA Vice President cum Vice Chairman of CMA Exhibition Services Ltd Mr Jimmy Ng.

The judging panel was composed of professionals including Principal of Kaleen Fung School of Dance Ms Kaleen Fung; Director of iCreate Makeup Workshop Ms Peggy Cheng; Model Ms Yumi Wan; Promotion Executive Mr Fly Wu; Director of Good Value Advertising Co Mr Victor Lin; Administrative Manager of Carlos C Tuxedo Mr Matthew Choi; CMA President Dr David Wong; CMA Vice President cum Exhibition Services Ltd Chairman Mr Irons Sze; and CMA Vice President cum Exhibition Services Ltd Vice Chairman Mr Jimmy Ng.

The competition received tremendous support from the sponsors. Crowe Horwath (HK) CPA Ltd was appointed official honourable auditors. To improve the contestants’ performance, the CMA invited Director of iCreate Makeup Workshop Ms Peggy Cheng and Exclusive Salon Ms Carman Chan as official make up director and hair styling director respectively, and Ms Dede Chuck as official trainer and image consultant. Besides, GP Hamonie Ltd and Carlos C Tuxedo sponsored contestants’ costumes. The winners were awarded cash prizes and valuable prizes by sponsors including Dickson Int’l (HK) Ltd, Golden Long Food Trading Ltd, Goodway Electrical Enterprise Ltd, Lee Kum Kee (HK) Ltd, Cerebos (HK) Ltd, Cheong Hing Store Ltd, Chuan Chiong Co Ltd, DR Esthetic Product Research & Production Ctr, Meyer Mfg Co Ltd, Nu Pharm Ltd, Shiu Pong Trading (HK) Co Ltd, Tak Hung Hong Int’l Ltd, Tung Chun Soy Sauce & Canned Food Co Ltd, Yiu Wah Hong, Fidelity (Far East) Trading Co Ltd, Bai Ling Pharmaceutical Ltd, Catalo Natural Health Foods Ltd and Long Far Herbal Medicine Mfg (HK) Ltd.

Booth Design Competition
Booth Design Competition is one of the traditional activities of the Expo, which aims at commending the exhibitors for outstanding booth design. Exhibitors this year showed great enthusiasm and effort in their booth decoration. The championship eventually went to Lee Kum Kee (HK) Ltd. The first runner-up and the second runner-up were Macau Koi Kei Bakery (HK) Ltd and German Pool (HK) Ltd respectively, while the “Green Booth Design Award” went to Wah Kee Wing Cheong Ho. Chairman of Hong Kong Designers Association Mr Kelly Sze; Executive Director of Hong Kong Design Centre Dr Edmund Lee; Vice Chairman of Mode of Design Alliance Mr Sin Tze Kong; and Chairman of School of Design Alumni Association Mr Samuel Yau were invited to be the judges of the competition.

Business Pioneers Programme
Riding on last year’s success, the CMA organized the ‘Business Pioneers Programme’ again this year, in which free booths were offered to participating secondary students to increase their awareness of Hong Kong’s industrial development and to cultivate their entrepreneurship and creativity. All students from secondary schools and tertiary institutes were invited to participate in the Programme. After fierce competition, Baptist Lui Ming Choi Secondary School, Ju Ching Chu Secondary School (Yuen Long), CMA Secondary School and Amoy College were given free booths. Most of them sold creative lifestyle and household products at the Expo. Meanwhile, a newly-created ‘Innovative Product Award’ was added to this year’s programme to give commendation to the product with best creativity and the award finally went to CMA Secondary School.

To strengthen students’ knowledge of business management, CMA invited two famous entrepreneurs to meet with them before the Expo, including President of Success Finance Group Ms Stella Lee and Director of Union Int’l (HK) Co Ltd Ms Eva Choy. As a goodwill gesture, all the participating teams had donated their income of the first day of the expo to Tung Wah Group of Hospitals.

Hong Kong Secondary Student Short Film Ad Competition
To provide a platform for teenagers to show their creativities, the CMA organized a ‘Hong Kong Secondary Student Short Film Ad Competition’ jointly with CMA Youth Committee and Sing Tao Magazine Group. The competition invited students from local secondary schools to participate. A total of 140 student teams participated in the competition to produce creative video ads for 10 sponsors. Finally, 40 entry ads were chosen, in which SKH All Saints’ Middle School won the “3D Gold Best Short Film Award” by producing video ads for King Bakery Holdings Ltd. All entry ads were shown at the venue of HKBPE.

Children’s Drawing Competition
To enhance children’s understanding of HKBPE, the Children’s Drawing Competition was organized with Ming Pao as co-organizer and Luk Ka Int’l Ltd and Moon’s Gallery as sponsors. Children aged 12 or below were eligible to join the competition with the theme “Creative Expo”. The competition received enthusiastic response from the public with up to 500 high standard entries. The competition was divided into two sections: Junior Section and Senior Section. Lau Cheuk Ming, Lee Cheuk Him and Lee Cheuk Wing were the champion, the first runner-up and the second runner-up of the Junior Section respectively; while Pang Ho Kiu, Sek Hei Tung and Choi Man Ka were the champion, the first runner-up and the second runner-up of the Senior Section respectively. Each section offered 3 top prizes and 5 merit prizes. The champion and the runners-up of both categories were each awarded a trophy, a cash prize of HK$1,000, HK$500 and HK$300 and a three-month art course. Merit prize winners were each awarded a certificate and a one-month art course.

The judging panel for the competition consisted of CMA Executive Committee Member Mr Marvin Hsu and General Committee Member Mr Jackson Leung; Head of Creative of Hong Kong Trade Development Council Mr Jason Cheung; Art Executive (Special Edition) of Ming Pao Newspapers Ltd Mr Kenneth Chan; Deputy Chief Editor of Sun Ya Publications (HK) Ltd Ms Ho Siu Shu; Art Director of Emphasis Media Ltd Ms Teresa Khaw; and Founder of Candyfoon Infinity Co Ms Candy Tam.

Photo Contest
The Association organized a Photo Contest of the 45th HKBPE with the theme “Creativity of Hong Kong industries brings better future”. Through capturing the wonderful moments of HKBPE, the Contest aimed at encouraging people to show their interpretations of “Creativity of Hong Kong industries” and their aspirations for Hong Kong’s future. This year’s contest was co-organized by Ta Kung Pao, Photo Magazine, the Photographic Society of Hong Kong and the Chinese Photographic Society of Hong Kong and was sponsored by the Better Hong Kong Foundation. The response to the Contest was overwhelming with over 400 entries. The championship went to Mr Tam Siu Ming, the first runner-up and the second runner-up were Mr Leung Hung Cheung and Mr Cheung Kam Leung respectively.

The contest offered 3 top prizes and 5 merit prizes. The champion, the first runner-up and the second runner-up were each awarded a trophy, a cash prize of HK$5,000, HK$4,000 and HK$3,000 respectively. Each merit prize winner was awarded a certificate and a cash prize of HK$1,000. The judging panel was formed by CMA General Committee Members Mr Fung Yuen Hon and Dr Tony Tai; Chief Executive of the Better Hong Kong Foundation Ms Karen Tang; Photography Consultant of Ta Kung Pao Mr Lau Pui Hang; Deputy Chief Editor of Photo Magazine Mr Dennis Lai; Chairman of the Photographic Society of Hong Kong Mr Yam Sik; Permanent Honorary Chairman of the Chinese Photographic Association of Hong Kong Mr Ng Lin Shing; and renowned photographers Dr Lawrence Chan and Mr Lun Lam Kwan.