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2007 Exhibition (The 42nd Hong Kong Brands and Products Expo) |
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A Constellation of Hong Kong
Brands
Organized by the CMA, the 42nd Hong Kong Brands
and Products Expo (HKBPE) was held between 8 December
2007 and 1 January 2008 at Victoria Park,
showcasing a wide spectrum of traditional and newly
emerged brands in 720 booths. The 42nd HKBPE aimed at
increasing the standards and awareness of the local
industrial products, and further promoting Hong Kong's
industrial development. The 25-day Expo this year
achieved a huge success with a record attendance of 1.93
million visitors.
The Expo received enthusiastic support from the Commerce
and Economic Development Bureau, Trade and Industry
Department, and Leisure and Cultural Services Department
of HKSAR Government, Hong Kong Tourism Board, Hong Kong
Productivity Council, Hong Kong Trade Development
Council, Hong Kong Arts Development Council, Hong Kong
Brand Development Council, The Chinese General Chamber
of Commerce, The Hong Kong General Chamber of Commerce,
Federation of Hong Kong Industries, The Hong Kong
Chinese Enterprises Association, Macao Trade and
Investment Promotion Institute and Industrial
Association of Macau. The Association expressed sincere
gratitude to 3D-GOLD Jewellery, DR Esthetic Product
Research & Production Centre, Safewell Equipment Ltd and
Royal Medic (Holdings) Ltd for being the Diamond, Gold,
Silver and Bronze sponsors of the Expo respectively.
Grand Opening Ceremony
On 8 December 2007, the opening ceremony of the 42nd
HKBPE started off with a welcoming address by CMA
President Mr Peter Hung, followed by a special kick-off
ceremony officiated by The Hon Donald Tsang, Chief
Executive of HKSAR; Mr Lu Xinhua, Commissioner of the
Chinese Commissioner's Office of Ministry of Foreign
Affairs of the PRC in HKSAR; The Hon Leung Chun Ying,
Convenor of Non-official Members of the Executive
Council; The Hon Frederick Ma, Secretary for Commerce
and Economic Development; Mr Wang Rudeng, Assistant
Director of Liaison Office of the Central People's
Government in HKSAR; Mr Zhao Guangting, Secretary
General of Liaison Office of the Central People's
Government in HKSAR; Miss Yvonne Choi, Permanent
Secretary for Commerce and Economic Development
(Commerce, Industry and Tourism); Mr Ian Fok, Chairman
of the Chinese General Chamber of Commerce; Mr Clement
Chen, Chairman of the Federation of Hong Kong
Industries; Dr Lily Chiang, Chairman of the Hong Kong
General Chamber of Commerce; CMA President (Designate)
Mr Paul Yin; Chairman of CMA Exhibition Services Ltd Dr
The Hon Lui Ming Wah; CMA Permanent Honorary Presidents
Mr Chan Wing Kee and Dr Jose Yu; CMA Vice-Presidents Mr
Choi Hin To, Mr Chow Yun Sheung, Mr Charles Lo, Dr David
Wong, Dr Dennis Yip, Dr Danny Ngai, Mr Irons Sze and Mr
F C Lo; and Dr Lam Sai Wing, Founder of 3D-GOLD
Jewellery. Other 200 distinguished guests attending the
ceremony included senior government officials, members
of the consular corps and leaders of the business
sector.
A Constellation of Brands
The theme of the 42nd HKBPE was "A Constellation of Hong
Kong Brands". There were 720 booths in the Expo, located
in "Hong Kong Brands Square", "Food & Beverages Zone",
"Organic & Health Food Zone", "Grocery & Noodles Zone",
"Ginseng, Dried Seafood & Soup Packs Zone", "Beauty &
Healthcare Zone", "Fashion & Stylish Products Zone",
"Living & Household Zone", "Books & Children's Corner"
and "Food Plaza".
"Hong Kong Brands Square" was one of the focal points of
the Expo. As suggested by its name, the pavilion
showcased famous local brands in 200 booths, which
included 3D-GOLD, Goodway, Hop Hing, Lee Kum Kee, Lam
Soon, German Pool, Crocodile, Sun Shun Fuk, Apollo,
Garden, Kampery, Amoy, Tien Chu, Long Far, Tung Fong
Hung, Han Sheng Tang, Sinomax, Herbs Generation,
Imperial Bird's Nest, Home of Swallows, First Edible
Nest, Chicks, A-Fontane, Haier etc.
Highlighting the fusion of Eastern and Western cuisines,
"Food Plaza" was established again with overwhelming
response received. The Plaza showcased a wide variety of
delicacies offered by Super Star, Satay King, Farm
House, Ho Ho Congee & Noodle, King Bakery, QQ Rice,
Chinesegogo etc. Visitors were fascinated by a
kaleidoscope of quality products at bargain prices at
the venue, including famous local and overseas brands
like Edo Pack, Sze Hing Loong, Arome Bakery, Koon Yick,
Pearl River Bridge, Tao Ti, Nam Pei Hong, Hip Shing
Hong, Two Girls, Po Sum On, Modern Beauty Salon,
Leaveland, Laosmiddle, Isaworkshop, Brands, Rasonic,
Japan-Sanyo, Zwilling J.A.Henckels, Zerba, Vidaylin etc.
HKBPE Organic Lifestyle Home
In recent years, people have become more conscious of
"organic living". Riding on this new trend and with the
staunch support of Hong Kong Organic Resource Centre, a
thematic pavilion entitled "HKBPE Organic Lifestyle
Home" was set up this year. Through an array of
activities including product displays, organic cooking
and farming, and products demonstrations etc, visitors
would gain a better understanding of the extensive
"organic" applications in our daily lives and of healthy
living and environmental protection.
Spectacular Programmes Countdown Programmes
During the 25-day Expo, visitors not only could enjoy
shopping of famous brands and products, but also a wide
variety of entertainment programmes. The CMA had lined
up with Radio Television Hong Kong, Commercial Radio
Hong Kong and Eastern District Arts Council to stage a
series of concerts and variety shows at the Expo on
themes like HKBPE features, environmental protection as
well as healthy eating. Furthermore, large-scale
Christmas and New Year countdown programmes featuring
Canton-pop singers were performed to give the public
greater enjoyment and excitement. During the Expo,
concerts, prize-winning games, magic and acrobatic
shows, musical and dancing performances were also
organized to tie in with the 15 thematic days.
Polling Activities and Lucky Draws There were several
polling activities in the Expo, including polling for
Miss Exhibition Pageant, Hong Kong Top Brand Awards,
Hong Kong Service Top Brand Awards and Booth Design
Competition. Apart from these, visitors could
participate in the Expo Treasure Hunt-Go Goal Gold to
win fabulous prizes.
Miss Exhibition Pageant
Miss Exhibition Pageant aims at selecting goodwill
ambassadors to promote Hong Kong industry by
participating in publicity events of the CMA. The 10
contestants of Miss Exhibition Pageant including Ms
Sindy Wu of Beauty & Health Magic Water Purify Ltd, Ms
Mandy Ho of Biogem Science Technology Ltd, Ms Ding Leung
of New Cynosure Co Ltd, Ms Miki Ho of DR Esthetic
Product Research & Production Centre, Ms Miu Lau of
Perfect Shape, Ms Kathy Wong of Lai's Medicine, Ms Eagle
Lo of Catalo Natural Health Foods, Ms Yandy Tse of
Safewell Equipment Ltd, Ms Samantha Kwan of New Age
Health Food Co Ltd, and Ms Tasha Chong of Goodway
Electrical Enterprise Ltd made their debut at the media
conference held on 27 November 2007. The media voted Ms
Miki Ho "The Media's Most Favoured Miss Exhibition" on
the spot. The 10 contestants vied for several awards
during the 25-day Expo. At last, the championship went
to Ms Tasha Chong, who also won "The Best Talented
Award", "The Best Presentation Award" and "The Most
Popular Miss Exhibition On-line Award". She was crowned
by CMA Vice-President Mr F C Lo. The first runner-up was
Ms Yandy Tse, who was crowned by CMA Vice-President cum
Chairman of CMA Exhibition Services Ltd Mr Irons Sze.
The second runner-up was Ms Samantha Kwan, who was
crowned by CMA Vice-President cum Vice-Chairman of CMA
Exhibition Services Ltd Dr Danny Ngai.
The judging panel was comprised of professionals
including Founder and Chief Designer of Amelia Wedding
Ms Goretti Cheung, Fashion Director of South China Media
Ms Denise Szeto, Founder of Joy Luck Boutique (HK) Ms
Icey Lam, President of the Association of Image
Consultants International (HK Chapter) Ms Lan Ting,
Managing Director of Realchamp Asset Management Ltd Ms
Scarlett Pong, Chairperson of Hong Kong Institute of
Marketing Mr K M Yim, CMA President Mr Peter Hung,
Chairman of CMA Exhibition Services Ltd Dr Lui Ming Wah
and CMA General Committee Member Mr Ho Yuk Wing.
The competition received tremendous support from the
sponsors. CCIF CPA Ltd was appointed official honourable
auditors, while Amelia Wedding sponsored cocktail
dresses; Joy Luck Boutique sponsored cheong-sams; and
Woops Workshop sponsored uniforms, causal wear and
suits. To enhance the contestants' performance, the CMA
invited Touch Up Int'l Academy as official trainer, and
Ms Maggie Wong of Touch Up Production Ltd as image
consultant. Mr Jerry Choi and Mr Tam Yick Wai were
appointed photography director and video director
respectively.
The champion, the first runner-up and the second
runner-up were awarded a cash prize of HK$60,000,
HK$50,000 and HK$40,000 respectively. All the winners
were awarded valuable prizes by sponsors including
3D-GOLD Jewellery, DR Esthetic Product Research &
Production Centre, Bai Ling Pharmaceutical Ltd, Catalo
Natural Health Foods, Long Far Herbal Medicine Mfg (HK)
Ltd, Wealthy Creative Health Food Ltd, New Cynosure Co
Ltd, Modern Beauty Salon, Angel Cosmetics Int'l Ltd,
Royal Medic (Holdings) Ltd, Goodway Electrical
Enterprise Ltd, Hong Kong Greenking Food Stuff Co Ltd,
Safewell Equipment Ltd, Farm House Restaurant, Wealthy
Group Int'l Ltd and Touch Up Int'l Academy.
Children Ambassadors Competition
 
To increase the younger generation's awareness of the
Expo, the Association launched the "HKBPE Children's
Ambassadors Competition" in HKBPE this year. The
competition was divided into two sections: Junior
Section and Senior Section. Miss Chong Kung Sum, Miss
Winky Cheng and Miss Inkham Imy were the champion, the
first runner-up and the second runner-up of the Junior
Section; while Miss Cherry Ho, Miss Kristy Ng and Mr
Ernest Tang were the champion, the first runner-up and
the second runner-up of the Senior Section respectively.
Every winner was awarded a trophy or a certificate, a
performance art course, a trial singing contract and a
Tom Lee Music voucher.
The judging panel was consisted of famous artiste Ms
Jacqueline Chong, fashion model Ms Irene Wong, Disc
Jockey Mr Gary Ngan, Director of Studio-S Ms Suyi Choi,
Regional Manager of MediaLink Animation Int'l Ltd Ms
Noletta Chiu, Director of Sunny Wong Dance School Mr
Sunny Wong, CMA President Mr Peter Hung and General
Committee Member Mr Ng Ching Wun. Other sponsors
included Crocodile Garments Ltd, Sun Hung Kai Properties
Ltd, Tom Lee Music, G-Set English Centre, MediaLink
Animation Int'l Ltd, Thomas & Friend, Moonstar, Hit
Entertainment, Studio-S, Eye Eye World, Icon Models etc.
Booth Design Competition
 
Booth Design Competition is one of the traditional
activities of the Expo, which aims at commending the
exhibitors for outstanding booth design. Exhibitors this
year showed great enthusiasm and effort in their booth
decoration. The championship eventually went to 3D-GOLD
Int'l Co Ltd. The first runner-up and the second
runner-up were Goodway Electrical Enterprise Ltd and
German Pool (HK) Ltd respectively.
General Manager of Destination Marketing of Hong Kong
Tourism Board Ms Gilly Wong, Director of Business
Consulting of Hong Kong Productivity Council Mr Edmond
Sung, Senior Manager of Exhibition Services of Hong Kong
Trade Development Council Mr Patrick Wong, Acting
Corporate Communications Manager of Hong Kong Arts
Development Council Ms Wendy Tso, Committee Member of
Chinese Chamber of Commerce Ms Lily Chow, Environment
Committee Chairman of Hong Kong General Chamber of
Commerce Mr Oscar Chow, Director-General of Federation
of Hong Kong Industries Mr Dennis Yau and Director of
Local Affairs Department of Hong Kong Chinese
Enterprises Association Mr Chan Yiu Keung were invited
to be the judges of the competition.
Children's Drawing Competition
 
To enhance children's understanding of HKBPE, the
Children's Drawing Competition was organized again with
Sing Tao Daily as co-organizer. Children under the age
of 12 were eligible to join the competition with the
theme "A Constellation of Hong Kong Brands". The
competition received enthusiastic response from the
public with up to 1,000 high standard entries. The
competition was divided into two sections: Junior
Section and Senior Section. Mr Lo Kai Yin, Miss Fong
Ching Lam and Miss Lai Hau Yan were the champion, the
first runner-up and the second runner-up of the Junior
Section; while Mr Li Shing Kit, Miss Lam Wing Sze and
Miss Chan Wai Tung were the champion, the first
runner-up and the second runner-up of the Senior Section
respectively. Each section offered 3 top prizes and 5
merit prizes. The champion and the runners-up of both
categories were each awarded a trophy, a cash prize of
HK$1,000, HK$500 and HK$300, a book coupon of HK$500,
HK$400 and HK$300 and a gift pack respectively. Merit
prize winners were each awarded a certificate, a book
coupon of HK$200 and a gift pack respectively. The
Judging panel for the competition comprised of CMA
General Committee Member Mr Lee Hung Tong, Chairman of
Graphic Arts Association of Hong Kong Ms Candy Tam, Art
and Production Director of Sing Tao News Corporation Ltd
Mr Danny Wong, Deputy Chief Editor of Sun Ya
Publications (HK) Ltd Ms Ho Siu Shu, Graphic Design
Deputy Manager of Hong Kong Trade Development Council Mr
Eddie Chak, and Art Director of Emphasis Custom Media Ms
Teresita Khaw. Gifts were sponsored by Luk Ka Int'l Ltd,
Sino United Publishing (Holdings) Ltd, Sun Ya
Publications (HK) Ltd, Artin Int'l (Holdings) Ltd, Coral
Art Development Co, TP Crystal Trading Co, Eastar (HK)
Enterprise Co Ltd, Shing Cheong Paper Merchants Ltd and
Nice Colour Ind'l Co.
Photo Contest
 
The Association organized the Photo Contest of the 42nd
HKBPE with the theme "Wonderful HKBPE, Better Tomorrow".
Through capturing the wonderful moments of HKBPE, the
contest aims at increasing people's awareness of Hong
Kong brands and Hong Kong's future development, and
strengthening their sense of belonging. The contest was
co-organized by Ta Kung Pao, Photo Magazine, the
Photographic Society of Hong Kong and the Chinese
Photographic Society of Hong Kong and was sponsored by
the Better Hong Kong Foundation. The response to the
Contest was overwhelming with over 600 entries. The
championship went to Mr Hon Kwok Ching, the first
runner-up and the second runner-up were Ms Cheung Sau
Mui and Mr Lung Ka Shun respectively.
The Contest offered 3 top prizes and 5 merit prizes. The
champion, the first runner-up and the second runner-up
were each awarded a trophy, a cash prize of HK$5,000,
HK$4,000 and HK$3,000 respectively. Each merit prize
winner was awarded a certificate and a cash prize of
HK$1,000. The judging panel was formed by CMA General
Committee Member Mr Fung Yuen Hon, Photography
Consultant of Ta Kung Pao Mr Lau Pui Hang, Senior
Executive Editor of Photo Magazine Mr Dennis Lai,
Chairman of the Photographic Society of Hong Kong Dr Leo
Wong, Chairman of the Chinese Photographic Association
of Hong Kong Mr Ng Lin Shing, Chief Executive of the
Better Hong Kong Foundation Ms Karen Tang, and renowned
photographer Dr Lawrence Chan and Mr Lun Lam Kwan.
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