Organised by the CMA, the 49^th Hong Kong Brands and Products Expo (HKBPE) was held between 13 December 2014 and 5 January 2015 at Victoria Park, showcasing a wide spectrum of traditional and newly emerged brands. The 49t HKBPE aimed at increasing the standards and awareness of the local brands, and further promoting Hong Kong’s industrial and commercial development. The total sales turnover of the 24-day Expo this year increased 15% from HK$800 million last year to over HK$900 million, making a new record.