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Innovation for Future
Organized by the Association, the 41st Hong Kong Brands
and Products Expo (HKBPE) was held between 9 December
2006 and 1 January 2007 at Victoria Park, showcasing a
wide spectrum of traditional and recently emerged brands
in 700 booths. The 41st HKBPE aimed at increasing the
standards and awareness of the local industrial
products, and further promoting Hong Kong’s industrial
development. The 24-day Expo this year achieved huge
success with an attendance of 1.72 million visitors.
The Expo received enthusiastic support from the
Commerce, Industry and Technology Bureau, Trade and
Industry Department, Leisure and Cultural Services
Department, Hong Kong Tourism Board, Hong Kong
Productivity Council, Hong Kong Trade Developm ent
Council, Hong Kong Arts Development Council, Hong Kong
Brand Development Council, The Chinese General Chamber
of Commerce, The Hong Kong General Chamber of Commerce,
Federation of Hong Kong Industries, The Hong Kong
Chinese Enterprises Association, Industrial Association
of Macau and Macao Trade and Investment Promotion
Institute. The Association was also grateful to Goodway
Electrical Enterprise Ltd, DR Esthetic Product Research
& Production Ctr., Safewell Equipment Ltd and Million
Power Enterprise Ltd for being the Diamond, Gold, Silver
and Copper sponsors of the Expo respectively.
A Star-studded Opening Ceremony
On 9 December 2006, the opening ceremony of the 41st
HKBPE started off with a welcoming address by CMA
President Mr Peter Hung, followed by a special kick-off
ceremony officiated by Mr Donald Tsang, HKSAR Chief
Executive; Mr Li Gui Kang, Deputy-Director of Liaison
Office of the Central People’s Government in HKSAR; Mr
Lu Xin Hua, Commissioner of the Ministry of Foreign
Affairs of the PRC in HKSAR; Ms You Lan Tian, Chairman
of Beijing Chinese Overseas Friendship Association and
Director of Beijing Municipal Committee for Jointly
Constructing Beijing Olympic Stadiums & Gymnasiums by
Hong Kong, Macao and Taiwan Compatriots and Overseas
Chinese; Mr Liu Jing Min, Vice-Mayor of Beijing and
Executive Vice-President of Beijing Organizing Committee
for the Games of the XXIX Olympiad; Mr Stephen Ip,
Secretary for Economic Development and Labour; Mr Joseph
Wong, Secretary for Commerce, Industry and Technology
Bureau; Mr Zhao Guang Ting, Secretary General of Liaison
Office of the Central People's Government in HKSAR; Mr
Timothy Tong, Commissioner of Customs and Excise; Dr Lui
Ming Wah, Chairman of the CMA Exhibition Services Ltd;
Dr Jose Yu, Permanent Honorary President of CMA;
Vice-Presidents of CMA Mr Paul Yin, Mr Choi Hin To, Mr
Cho w
Yun Sheung, Dr Dennis Yip, Dr Danny Ngai, Mr Irons Sze
and Mr F C Lo, and Mr Choi Lung Wai, Managing Director
of Goodway Electrical Enterprise Ltd. More than 200
distinguished guests including principal government
officials, consular corps and leaders from the business
sector attended the ceremony.
Promoting Hong Kong Brand Development
The theme for the 41st HKBPE was “Innovation Technology”
with a slogan “Innovation for Future”. There were 700
booths in the Expo, which were located in “Hong Kong
Brands Square”, “Food & Beverage Zone”, “Grocery &
Noodles Zone”, “Beauty & Fashion Zone”, “Chinese
Medicine & Healthcare Zone”, “Lifestyle & Household
Zone” and “Food Plaza”.
“Hong Kong Brands Square” was one of the focal points of
the HKBPE. As suggested by its name, the pavilion
showcased famous local brands in 200 booths, which
included Goodway, 3D-GOLD, Hop Hing, Lee Kum Kee, Lam
Soon, Luk Fook, German Pool, Crocodile, Appolo, Sun Shun
Fuk, Okashi Land, Kampery, Garden, Winner, Amoy, Eu Yan
Sang and Tung Chun etc.
Highlighting the fusion of Eastern and Western cuisines,
“Food Plaza” was established again with overwhelming
response received. The Plaza showcased a wide variety of
delicacies offered by 25 exhibitors, including Farm
House, Super Star, Tai Hing Roast, Toa Payoh, Satay King
and King Bakery etc.
Visitors could buy a kaleidoscope of quality products at
bargain prices in the venue, including famous local and
overseas brands like EDO, Pearl River Bridge, Long Far,
Sinomax, Royal Medic and WinUBoost etc.
Goodway Wins Booth Design Competition
Booth Design Competition was one of the traditional
activities of the Expo, which aimed to commend the
exhibitors for outstanding booth design. Exhibitors this
 year
showed impressive enthusiasm and effort in their booth
decoration. The champion eventually went to Goodway
Electrical Enterprise Ltd. The first runner-up and the
second runner-up were 3D-GOLD Int'l. Co Ltd and German
Pool (HK) Ltd respectively.
General Manager of Destination Marketing of Hong Kong
Tourism Board Mr Lambert Chan; Senior Consultant of
Corporate Communications and Events of Hong Kong
Productivity Council Mr James Chow; Senior Manager of
Exhibitions of Hong Kong Trade Development Council Mr
Patrick Wong; Division Head of Arts Promotion and
Corporate Affairs Division of Hong Kong Arts Development
Council Ms Wendy Lam; Committee Member of The Chinese
General Chamber of Commerce Mr Alfred Lee; General
Manager of Chamber Services Limited Mr Roy Ying,
Director-General of Federation of Hong Kong Industries
Mr Robin Chiu; Assistant General Manager of Executive
Committee Office of the Hong Kong Chinese Enterprises
Association Ms Lillian Au; and Senior Consultant of Hong
Kong Design Centre Ms Rachel Chan were invited to be
judges of the competition.
Innovation Gallery
Innovation and technology has become a new direction for
Hong Kong’s industrial development. To coincide with the
theme “Innovation for Future”, Innovation Gallery was
set up to showcase local industrial inventions,
technological achievements and innovative designs and to
pay tribute to the remarkable success of Hong Kong
industries in innovation technology. The Gallery was
divided into “Innovative Living Zone”, “Innovative
Design Zone”, “Innovative Invention Zone” and
“Innovative Technology Zone”. Visitors could join the
weekend workshops to experience the marvels of
innovation technology.
HKBPE: Best Wishes to Beijing Olympics
As Olympics Games would be held in Beijing in 2008,
Beijing Organizing Committee for the Games of the XXIX
Olympiad (BOCOG) and The Office of Beijing Municipal
Committee for Jointly Constructing Beijing Olympic
Stadiums & Gymnasiums by Hong Kong Macao and Taiwan
Compatriots and Overseas Chinese (CJC) jointly set up a
huge booth at the expo venue to showcase information
about Beijing Olympics. To encourage Hong Kong citizens
to fully support the organization of Beijing Olympics
2008 and the construction of the National Aquatics
Center, a thematic area “HKBPE: Best Wishes to Beijing
Olympics” was specially set up at the centre of the
HKBPE venue where visitors could make wishes for Beijing
Olympics and National Aquatics Center. Pop stars, Twins,
were invited to attend the opening ceremony with around
20 distinguished guests. A total of 150,000 “wish balls”
were collected during the 24 day of the Expo.
Spotlight Programmes
During the 24-day Expo, the visitors not only could
enjoy shopping of famous brands and products, but also a
wide variety of entertainment programmes. To promote the
Expo, 5 artistes including Ms Candy Chea, Mr Fung Chi
Fung, Ms Maggie Yeong, Mr Zac Koo and Ms Wada Hiromi
were appointed as the HKBPE Ambassadors. Besides,
co-organized with Radio Television Hong Kong and Hong
Kong Commercial Radio, 5 spotlight programmes were
staged at the exhibition venue. During the Expo, New
Year parade, concerts, sports games, magic and acrobatic
shows, musical and dancing performances were also
organized to match the 12 thematic days.
“King Eater Contest”
The “King Eater Contest” was firstly introduced to the
Expo. Besides eating, contestants were required to
possess knowledge about HKBPE as well as health. After
the first round of competition, 9 finalists were
selected to enter the final contest co-organized by the
CMA with Hong Kong Commercial Radio, and sponsored by
Tai Hing Roast Restaurant. Famous artistes Mr Kenny Bee,
Ms Vincy, Mr Don Li, Ms Mandy Chiang, Ms Nancy Wu and Ms
Shermon Tang performed and received overwhelming
responses from the visitors at the final contest.
Other sponsors of the contest were AAA Noodle Product
Mfy. (HK) Ltd, New Age Health Food Co Ltd and Appolo
Ice-cream Co Ltd.
Polling and Lucky Draws
There were several polling activities in the Expo,
including polling for Miss Exhibition Pageant, Hong Kong
Top Brand Awards and Hong Kong Service Top Brand Awards,
and Booth Design Competition. Apart from these, visitors
could participate in the lucky draws to win fabulous
prizes sponsored by Farm House Restaurant, Goodway
Electrical Enterprise Ltd, Safewell Equipment Ltd, DR
Esthetic Product Research & Production Ctr., 3D-GOLD
Int’l. Co Ltd, Han Sheng Tang Herbal Technologies Co
Ltd, Cross Int’l. Ltd, Angel Cosmetics Int’l. Ltd,
Million Power Enterprise Ltd, New Odaiba, Hong Kong
Greenking Food Stuff Co Ltd, Sun Shun Fuk Foods Co Ltd,
Wealthy Creative Health Food Ltd, Tak Fung Fashion Co
Ltd, Love Generation Bridal Photo Services Co, Bai Ling
Pharmaceutical Ltd, Care & Health Ltd, Edo Trading Co,
Herbs Generation Int’l. Ltd, Guangdong Foodstuffs Import
& Export (Group) Corporation, Hong Kong Chi Chun Tang
Herbal Factory Ltd and Tso Hin Kee Ltd.
Slogan Competition
To enhance public understanding and awareness of the
Expo and Hong Kong's industry, the Association organized
the Slogan Competition with Mingpao as co-organizer.
Students of all secondary schools and tertiary
institutes in Hong Kong were invited to enter the
Competition. The response to the Competition was
overwhelming with over 3,400 entries received. Mr Cheung
Ting Him from Yan Ping Industrial & Commercial
Association Lee Lim Ming College won the championship.
His slogan was used as the official slogan of the HKBPE.
The first runner-up and the second runner-up were Ms Ma
Hiu Yu from The Hong Kong Polytechnic University and Ms
Yip Miu Hang from The University of Hong Kong
respectively.
The Competition offered 3 top prizes and 3 merit-prizes.
The champion, the first runner-up and the second
runner-up were each awarded a trophy, a cash prize of
HK$3,000, HK$2,000 and HK$1,000 respectively. Each
merit-prize winner was awarded a certificate and a cash
prize of HK$500. The judging panel was formed by CMA
Vice-President Mr Charles Lo, Community & Marketing
Director of Mingpao Newspapers Limited Mr Ho Lai Kit;
news commentator Mr Robert Chow; writer Ms Yu Fei and
Research Assistant Professor of Centre of Asian Studies
in The University of Hong Kong Dr Lee Pui Tak.
Children’s Drawing Competition
To enhance children’s understanding of the HKBPE, the
Children’s Drawing Competition was organized again with
Sing Tao Daily as co-organizer. Children under the age
of 12 were eligible to join the competition with the
theme “Innovative HKBPE”. The competition received
enthusiastic response from the public with more than
1,000 high standard entries. The competition was divided
into two sections: Junior Section (age 7 or below) and
Senior Section (age 8 to 12). The champion, the first
runner-up and the second runner-up of the Senior Section
were Ms Sarah Tam, Mr Tom Ka Long and Ms Chan Lai See
respectively; while Mr Cheung Chun Wah, Mr Wong Yat Nam
and Mr Leung Ka Chun were the champion, the first
runner-up and the second runner-up of the Junior Section
respectively.
The judging panel for the competition comprised CMA
General Committee Member Mr Lee Hung Tong; Art and
Production Director of Sing Tao News Corporation Limited
Mr Danny Wong; Director of Creative Services of Ogilvy &
Mather Advertising Ms Candy Tam; Art Director of
Emphasis Custom Media Ms Teresita Khaw; and Senior
Marketing and Business Development Manager of Sun Ya
Publications (HK) Ltd Ms Kat Cheung. Each section
offered 3 top prizes and 5 consolation prizes. The
champion and the runners-up of both categories were each
awarded a trophy, a cash prize of HK$1,000, HK$500 and
HK$300, a gift coupon and a book coupon of HK$500,
HK$400 and HK$300 and a gift pack respectively.
Consolation prizes winners were each awarded a
certificate, a book coupon of HK$200 and a gift pack.
Gifts were sponsored by Luk Ka Int’l. Ltd, Sino United
Publishing (Holdings) Ltd, Sun Ya Publications (HK)
Limited and Artin Int’l. (Holdings) Ltd.
Photo Contest
To enhance public understanding of the Expo, strengthen
people’s sense of belonging and develop their positive
outlook on life, the Association organized the Photo
Contest in the 41st HKBPE with the theme “Innovation for
Better Tomorrow in HKBPE”. The contest was co-organized
by Ta Kung Pao, Photo Magazine, the Photographic Society
of Hong Kong and the Chinese Photographic Society of
Hong Kong and was sponsored by the Better Hong Kong
Foundation. The response to the Contest was overwhelming
with over 450 entries. The champion went to Mr Man Yiu
Lun, the first runner-up and the second runner-up were
Mr Yeung Hong Ming and Ms Angie Chui respectively.
The Contest offered 3 top prizes and 5 merit-prizes. The
champion, the first runner-up and the second runner-up
were each awarded a trophy, a cash prize of HK$5,000,
HK$4,000 and HK$3,000 respectively. Each merit-prize
winner was awarded a certificate and a cash prize of
HK$1,000. The judging panel was formed by CMA General
Committee Member Mr Fung Yuen Hon; Photography
Consultant of Ta Kung Pao Mr Lau Pui Hang; Deputy Chief
Editor of Photo Magazine Mr Raymond Wu; Chairman of The
Photographic Society of Hong Kong Dr Leo Wong; Chairman
of The Chinese Photographic Association of Hong Kong Ltd
Mr Ng Lin Shing; Chief Executive of the Better Hong Kong
Foundation Ms Karen Tang; and renowned photographer Dr
Lawrence Chan.
Miss Exhibition Pageant
Miss Exhibition Pageant aimed at selecting goodwill
ambassadors to promote Hong Kong’s industry by
participating in CMA’s publicity events. 10 contestants
were introduced to the media at the media conference
held on 28 November 2006. They were Ms Noel Wong of
Crocodile Garments Ltd, Ms Zoe Choi of Winsor (HK) Ltd,
Ms Helen Kung of Royal Medic (Holdings) Ltd, Ms Ada Lau
of DR Esthetic Product Research & Production Ctr., Ms
Mango Lam of New Cynosure Co Ltd, Ms Neyuna Lam of
Goodway Electrical Enterprise Ltd, Ms Crystal Kam of
Catalo Natural Health Foods, Ms Emily Liu of Nano World
(HK) Ltd, Ms Cherry Lo of Safewell Equipment Ltd, and Ms
Annie Gesela Ng of Omiz Industrial (HK) Ltd. The media
selected Ms Neyuna Lam as “The Media’s Most Favoured
Miss Exhibition Award”, who she was crowned by CMA
Vice-President cum Vice-Chairman of CMA Exhibition
Services Ltd Mr F C Lo at the media conference.
10 contestants competed for several awards during the
24-days Expo. The champion went to Ms Neyuna Lam, who
also received “The Camera Face Award”, “The Best
Eloquence Award” and “The Most Glamorous Award”. She was
crowned by CMA President Mr Peter Hung and Champion of
the 40th Miss Exhibition Pageant Ms Cherry Ho. The first
runner-up was Ms Mango Lam, who was crowned by Chairman
of CMA Exhibition Services Ltd Mr Lui Ming Wah. The
second runner-up was Ms Cherry Lo, who was crowned by
CMA Vice-President cum Vice-Chairman of CMA Exhibition
Services Ltd Dr Danny Ngai. Besides, Ms Noel Wong won
“The Most Popular Miss Exhibition On-line Award”, and
was crowned by CMA Vice-President cum Vice-Chairman of
CMA Exhibition Services Ltd Mr F C Lo. Ms Emily Liu won
“The Most Talented Award”. The champion, the first
runner-up and the second runner-up were awarded cash
prizes of HK$30,000, HK$20,000 and HK$10,000
respectively. All the winners were awarded fabulous
prizes by the sponsors.
The competition received huge support from the sponsors.
hairConcept@WI and CCIF CPA Ltd were appointed as the
official hair design consultant and the official
honourable auditor respectively. The Group Holdings Ltd
was the official poise and catwalk consultant. Yue Hwa
Chinese Products Emporium Ltd provided cheong-sams;
Italia Donna Limited provided ladies clothes; and Circle
Shoes Co Ltd provided lady shoes. To enhance the
contestants’ performance, the CMA invited local
celebrities and consultancy firm including Mr Wong Kwai
Lam, Ms Lily Li, Ms Kate Chan, Mr Jonathan Kwong, and
Beauty Tech Institute Ltd as official trainers and image
consultant to give lectures and professional advice on
eloquence, poise and catwalk, image design, hair styling
and make-up. Dr Lawrence Chan was appointed as the
photography consultant.
List of Judges
|
Chairman of CMA Exhibition
Services Ltd |
Mr Lui Ming Wah |
|
CMA Vice-President |
Mr Paul Yin |
|
CMA Vice-President cum
Vice-Chairman of CMA Exhibition Services Ltd |
Dr Danny Ngai |
|
Senior Instructor of The
Department of Fashion and Textiles of IVE (Kwai
Chung) |
Ms Jessie Au |
|
Famous Fashion Designer |
Ms Lucy Shih |
|
“The Camera Face Award” of
Miss Asia 2006
|
Ms Judy Tsang |
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“The Charming Award” of Miss
Asia 2006 |
Ms Cherie Shi |
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Champion of Miss Asia 2005 |
Ms Kitty Wang |
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Champion of Mr Asia 2005 |
Mr Zhao Yong |
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Champion of Miss Asia 2004 |
Ms Coffee Lu |
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Vice-President of ATV |
Mr Yip Ka Bo |
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DJ of Metro Broadcast |
Mr William Lam |
|
Executive Director of Beauty
Tech Institute Ltd
|
Ms Janae Chan |
|
Director of the Group
Holdings Ltd |
Ms Lily Li |
|
Chief Stylist of hairConcept@Wi |
Mr Jerry Tsoi |
|
Marketing Officer of Italia
Donna (China) Ltd |
Ms Winnie Law |
List of Sponsors
Goodway Electrical Enterprise Ltd
Catalo Natural Health Foods
Bai Ling Pharmaceutical Ltd
DR Esthetic Product Research & Production Ctr
Chan Lo Yi Medicine Co Ltd
Long Far Herbal Medicine Mfg. (HK) Ltd
Union Medical Co.
Wealthy Creative Health Food Ltd
Hong Kong Greenking Food Stuff Co Ltd
Wo Hing Loong Food Co Ltd
Million Power Enterprise Ltd
Safewell Equipment Ltd
Pro Logic Int’l. Ltd
Crocodile Garments Ltd
Han Sheng Tang Herbal Technological Co Ltd
Luk Fook Holdings (Int’l) Ltd
Super Star Group
Nano World (HK) Ltd
Farm House Restaurant
Tranquilaid Canada (HK) Ltd
Aqua Pure Distilled Water Co Ltd
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