Organized by the CMA, the 47th Hong Kong Brands and Products Expo(HKBPE) was held between 15 December 2012 and 7 January 2013 atVictoria Park, showcasing a wide spectrum of traditional and newlyemerged brands. The 47th HKBPE aimed at increasing the standardsand awareness of the local brands, and further promoting Hong Kong’s industrial and commercial development. The total sales turnover of the 24-day Expo this year increased 16% from HK$600 million last year to HK$700 million, making a new record.

he Expo received enthusiastic support from the Commerce and Economic Development Bureau, Trade and Industry Department, Hong Kong Trade Development Council, Hong Kong
Productivity Council, Hong Kong Tourism Board, Hong Kong Brand Development Council, The Chinese General Chamber of Commerce, Federation of Hong Kong Industries, The Hong Kong General Chamber of Commerce, The Hong Kong Chinese Enterprises Association, Macao Trade and Investment Promotion Institute, and Industrial Association of Macau. The
Association expressed sincere gratitude to Goodway Electrical Enterprise Ltd for being the Diamond sponsor; Lee Kum Kee (HK) Ltd, Tung Chun Soy Sauce & Canned Food Co Ltd and Royale Furniture Holdings Ltd for being the Gold sponsors; German Pool (HK) Ltd, The Hong Kong & China Gas Co Ltd, Sun Shun Fuk Foods Co Ltd, Tung Fong Hung Medicine Co Ltd, Meyer Mfg Co Ltd, Chuan Chiong Co Ltd and Comvita HK Ltd for being the Silver
sponsors; San Dynamic Ltd, Royal Medic (Holdings) Ltd, Cheong Hing Store Ltd, Nu Pharm Ltd, M & C Toy Ctr Ltd, Concord Alliance Ltd, Tak Hung Hong Int’l Ltd, Nam Pei Hong Sum Yung Drugs Co Ltd, HK Zihua Pharmaceutical Ltd, Catalo Natural Health Foods Ltd, Regent Int’l (HK) Ltd and Green Science Int’l Ltd for being the Bronze sponsors of the Expo.

Grand Opening Ceremony

On 15 December 2012, the opening ceremony of the 47th HKBPE started off with a welcome address by CMA President Mr Irons Sze, followed by a special kickoff ceremony officiated by Chief Executive of HKSAR the Hon C Y Leung; Deputy Director of the Liaison Office of the Central People’s Government in HKSAR Mr Yang Jianping; Deputy Commissioner of the Chinese Commissioner’s Office of Ministry of Foreign Affairs of the PRC in HKSAR Mr Li Yuanming; Member of the Standing Committee of the Eleventh National People’s Congress of the PRC Dr Rita Fan; President of Legislative Council Mr Jasper Tsang; Secretary for Commerce and Economic Development Mr Gregory So; Non-official Member of the Executive Council cum Chairman of Hong Kong General Chamber of Commerce Sir C K Chow; Secretary for Education Mr Eddie Ng; Director General of Coordination Department of the Liaison Office of the Central People’s Government in HKSAR
Mr Shen Chong; Director General of Economic Affairs Department of the Liaison Office of the Central People’s Government in HKSAR Mr Wang Bingxin; Commissioner of Customs and Excise Mr Clement Cheung; Director General of Trade and Industry Mr Kenneth Mak;
CMA Vice President cum Chairman of CMA Exhibition Services Ltd Mr Jimmy Ng; CMA Permanent Honorary Presidents, Vice Presidents, Honorary Presidents, General Committee members and major sponsors. Other 200 distinguished guests attending the ceremony included senior government officials, members of the consular corps and leaders of the business sector.

The theme of the 47th HKBPE was “Famous Brands, Quality Products”. There were more than 880 booths located in “Hong Kong Brands Square”, “Food & Beverages Zone”, “Grocery & Noodles Zone”, “Ginseng, Dried Seafood & Soup Packs Zone”, “Beauty & Healthcare Zone”, “Fashion & Stylish Products Zone”, “Living & Household Zone”, “Children Products Zone”, “Food Plaza”, “Social Enterprises Zone”, “Promotion Zone” and “Trade Zone” of the Expo.

A Constellation of Brands
“Hong Kong Brands Square” was one of the focal points of the Expo. As suggested by its name, the Square showcased famous local brands in more than 200 booths, which included
Goodway, Lee Kum Kee, Tung Chun, German Pool, Sau Tao, Tung Fong Hung, Royal Medic, Nam Pei Hong, Beijing Tongrentang, Comvita, etc.

Highlighting the fusion of Eastern and Western cuisines, “Food Plaza” was established again with overwhelming response received. The Plaza showcased a wide variety of delicacies offered by King Bakery, Super Star, A Style, Farm House, Desert F&B, Olala Restaurant, Omerice and Treasure Lake Catering, etc. Visitors were fascinated by a wide variety of quality products at bargain prices at the venue, including famous overseas and Mainland brands like Royal Furniture, Meyer, San’Dy, Zwilling J.A.Henckels, Nu Pharm, Ori-Princess, Paula, Meiriki - Japan, Tak Hung Hong, Catalo, Zihua, NutriGreen, etc.

For the first time of the Expo, the Hong Kong and China Gas Co Ltd set up a specially designed pavilion in the 47th HKBPE to showcase the evolution of the company over the past 150 years with Hong Kong society. Through a number of exhibits including replicas of old gas lamps, gas cookers and water heaters, the public could gain a better understanding of the remarkable achievements of the company.

A theme song was specially produced for the HKBPE this year. The theme song was composed by Ms Cleo Ko and the lyrics were written by Ms Mona Leung of  Jackpopmusic, with the hope of spreading the message of the HKBPE.

Storage Service Newly Launched
To enable visitors to have a more enjoyable shopping experience at the Expo, the CMA had launched some new measures this year. To cater for the needs of visitors for temporary storage of their shopping goods, the CMA provided a storage service for the first time this year.

Moreover, to attract more Mainland visitors to the Expo, the CMA had widely advertised the Expo in Mainland China and had co-operated again with Trans- Island Limousine to provide cross-border bus service for individual visitors from Shenzhen Bay Port to the Expo daily during the Expo period. Meanwhile, the CMA had lined up with various media partners in Mainland China to organize tour groups from Mainland China to Hong Kong for shopping in the Expo.

To facilitate information search of the Expo, while continuing to provide an Expo app for iPhone users, smart phone users of the Android system could also download the app by searching the keyword “工展會”, enabling them to download and browse the latest information of the 47th HKBPE anytime and anywhere.

Caring for the Community Programme
To express our care and concern to the underprivileged and to fulfill our corporate social responsibility, the CMA continued to launch the “Caring for the Community Programme”. The CMA had put more resources into the programme this year, spending HK$3.1 million to support nearly 7,700 lowincome families and underprivileged people. Under this programme, 4,800 families were granted free admissions to the 47th HKBPE in addition to a subsidy of HK$500 for each family to purchase any products in the Expo. To expand the scope of the programme, the newly launched special programme “Love Gift” had successfully delivered 2,000 gift packs to the underprivileged who were living in homes for the elderly and receiving
residential childcare service, and were not able to attend the HKBPE. Furthermore, the ‘Children Development Matching Fund’ and the ‘HKBPE Family Fun Fair’ were added to this year’s programme, providing cash allowances or shopping subsidies for approximately 1,000 qualified children and teenagers.

Besides, with the help of the Home Affairs Department and the Social Affairs Department, 10 free booths were offered to different social enterprises for them to showcase their products and to expand their business.

Spectacular Programmes
The CMA had also lined up with Radio Television Hong Kong and Metro Radio to stage a series of mini concerts and variety shows for the enjoyment of the visitors.

Miss Exhibition Pageant
Miss Exhibition Pageant aims at selecting goodwill ambassadors to promote Hong Kong industry by participating in publicity events of the CMA. The 9 contestants of Miss Exhibition Pageant including Ms Kammy Kong of Wo Hing Loong Food Co Ltd; Ms Kathy Sau of Concord Alliance Ltd; Ms Chloe Shiu of Pro Logic Int’l Ltd; Ms Peggy Wong of SWF Int’l Trading Co Ltd; Ms Zoe So of New Cynosure Co Ltd; Ms Rainbow Cheng of Goodway Electrical Enterprise Ltd; Ms Miki Ng of Wah Fat Hong (HK) Trading Development Co Ltd; Ms Zhang Xu of The Hong Kong & China Gas Co Ltd; and Ms Carrie Law of Safewell Equipment Ltd made their debut at a media conference h e l d o n 5 D e c e m b e r 2 0 1 2. .T h e participants voted Ms Kammy Kong "The Most Eye-catching Award" on the spot.

The contestants vied for several awards during the 24-day Expo. After fierce competition, the championship went to Ms Rainbow Cheng. The first runner-up was Ms Zhang Xu, who also
won “The Most Charming Award”, “The Best Eloquence Award” and “The Most Talent Award”. The second runner-up and the winner of “The Most Eye-catching Award” was Ms Kammy Kong. Cash prizes worth HK$350,000 were awarded to the champion, first runner-up, second runnerup and the companies represented by the winners. The total value of the prizes in cash and in kind amounted to HK$700,000.

The judging panel was composed of professionals including Director of AF Elegance Ms Angel Fung; Director of iCreate Makeup Workshop Ms Peggy Cheng; Marketing Manager of Pola Cosmetics (HK) Co Ltd Ms Karen Tang; Artistes Ms Rabee’a Yeung, Ms Pat Lew and Mr Matt Yeung; CMA Permanent Honorary President Dr David Wong; CMA Vice President cum Chairman of CMA Exhibition Services Ltd Mr Jimmy Ng; and CMA Vice President cum Vice Chairman of CMA Exhibition Services Ltd Mr Ng Ching Wun.

T h e c o m p e t i t i o n r e c e i v e d tremendous support from the sponsors. Crowe Horwath (HK) CPA Ltd was appointed official honourable auditor. To improve the contestants’ performance, the CMA invited Director of iCreate Makeup Workshop Ms Peggy Cheng and Mr Brian Ho as official make up director and hair styling director respectively, and Director of Art Beauty.Com Ms Peony Lau as official trainer and image consultant. Besides, Pola Cosmetics (HK) Co Ltd provided skin care training and AF Elegance sponsored contestants’ evening dresses.

The winners were awarded cash prizes and valuable prizes sponsored by Safewell Equipment Ltd, Goodway Elect r ical Enterpr ise Ltd, Bai Ling Pharmaceutical Ltd, Edenworld Int’l Ltd, HK Chien Cao Tong Medical Ltd, Nano World (HK) Ltd, Catalo Natural Health Foods Ltd, Cheong Hing Store Ltd, Chuan Chiong Co. Ltd, Comvita HK Ltd, Concord Alliance Ltd, German Pool (HK) Ltd, Green Science Int’l Ltd, HK Zihua Pharmaceutical Ltd, Lee Kum Kee (HK) Ltd, M & C Toy Ctr Ltd, Meyer Mfg Co Ltd,Nam Pei Hong SumYung Drugs Co Ltd, Nu Pharm Ltd, Regent Int’l (HK) Ltd, Royal Medic (Holdings) Ltd, Royale Furniture Holdings Ltd, San Dynamic Ltd, Sun Shun Fuk Foods Co Ltd, Tak Hung Hong Int’l Ltd, The Hong Kong & China Gas Co Ltd, Tung Chun Soy Sauce & Canned Food Co Ltd and Tung Fong Hung Medicine Co Ltd.

Booth Design Competition
Booth Design Competition is one of the traditional activities of the Expo, which aims at commending the exhibitors for outstanding booth design. Exhibitors this year showed great enthusiasm and effort in their booth decoration. The championship eventually went to the Hong Kong & China Gas Co Ltd. The first runner-up was Tung Chun Soy Sauce & Canned Food Co Ltd while the second runner-up and the winner of the “Green Booth Design Award” was Royale Furniture Holdings Ltd. Chairman of School of Design Alumni Association Mr Samuel Yau; Secretary G e n e r a l o f M o d e o f D e s i g n A l l i a n c e M r Sin Tze Kong; E x e c u t i v e Commi t t e e M e m b e r o f H o n g Kong D e s i g n e r s Association Mr Dennis Wong a n d D e s i g n Manager o f H o n g K o n g Design Centre Mr Sidney Lee were invited to be the judges of the competition.



2012 HKBPE Children Ambassadors Competition
Following the success of the 42nd and 43rd HKBPE, the CMA held the HKBPE Children Ambassadors Competition again this year to provide a platform for children to develop and show their talent.

The competition was divided into two sections: Junior Section and Senior
Section. Celine Tam, Jacqueline Chan and Lam Lok Yin were the champion, the first runner-up and the second runner-up of the Junior Section respectively; while Yuna Watanabe, Yau Tsz Yung and Chan Nok Yau were the champion, the first runnerup and the second runner-up of the Senior Section respectively. The champion and the runners-up of both sections were each awarded a trophy and book coupons worth HK$1,000, HK$800 and HK$500 respectively. Merit prize winners were each awarded book coupons worth HK$200.

Hong Kong Secondary Student Short Film Ad Competition
To provide a platform for teenagers to show their creativity, CMA Youth Committee organized the “Hong Kong Secondary Student Short Film Ad Competition” again this year. A total of 140 creative advertisements produced for 9 sponsors were received from local secondary school students. Finally, 27 entries were chosen, in which Po Leung Kuk 1984 College won “The Best Short Film Award”. A prize presentation ceremony was held on 22 December 2012 and all entry advertisements were shown at the HKBPE.

Children’s Drawing Competition
To enhance children’s understanding of HKBPE, the Children’s Drawing Competition was organized with Ming Pao as a co-organizer and Luk Ka Int’l Ltd, Wah Hing Office Supplies Group Ltd and Moon’s Gallery as sponsors. Children aged 12 or below were invited to join the competition with the theme “Joyful & Colourful HKBPE”. The competition received enthusiastic response from the public with more than 400 high standard entries. The competition was divided into two sections: Junior Section and Senior Section. Leung Nicholas, Jayden Kwok and Choy Wing Tung were the champion, the first runner-up and the second runner-up of the Junior Section respectively; while Fong Ruby Ching Laam, Sek Hei Tung and Chan Yu Ling were the champion, the first runner-up and the second runnerup of the Senior Section respectively. The champion and the runners-up of both categories were each awarded a trophy, a cash prize of HK$1,000, HK$500 and HK$300, and a three-month art course. Merit prize winners were each awarded a certificate and a one-month art course.

 The judging panel for the competition consisted of CMA Vice President Mr Marvin Hsu; Head of Creative of Hong Kong Trade Development Council Mr Jason Cheung; Art Executive (Special Edition) of Ming Pao Newspapers Ltd Mr Kenneth Chan; Deputy Chief Editor of Sun Ya Publications (HK) Ltd Ms Ho Siu Shu; Art Director of Areogroup Asia Ltd Ms Teresita Khaw; and Founder of Candyfoon Infinity Co Ms Candy Tam.



Photo Contest
The Association organized a Photo Contest in the 47th HKBPE with the theme “Famous Brands, Quality Products”. Through capturing the wonderful moments of HKBPE, the Contest aimed at encouraging people to show their interpretations of “Famous Brands, Quality Products” and their aspirations for Hong Kong’s future. This year’s contest was co-organized by Ta Kung Pao, Photo Magazine, the Photographic Society of Hong Kong and the Chinese Photographic Society of Hong Kong and was sponsored by the Better Hong Kong Foundation. The response to the Contest was overwhelming with 400 entries. The championship went to Yip Wai Kit; the first runner-up and the second runner-up were Cheung Wai Kuen and Au Chin Ki respectively. The champion, the first runner-up and the second runner-up were each awarded a trophy, a cash prize of HK$5,000, HK$3,000 and HK$2,000 respectively. Each merit prize winner was awarded a certificate and a cash prize of HK$1,000. The judging panel was formed by CMA Honorary President Mr Fung Yuen Hon; Chief Executive of the Better Hong Kong Foundation Ms Karen Tang; Ta Kung Pao Chief Photographer Mr Cheng Lui; Executive Editor of Photo Magazine Mr Ben Keung; Chairman of the Photographic Society of Hong Kong Mr Yam Sik; Permanent Honorary Chairman of the Chinese Photographic Association of Hong Kong Mr Ng Lin Shing; and renowned photographer Mr Lun Lam Kwan.