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2011 Exhibition (The 46th Hong Kong Brands and Products Expo) |
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Organized by the CMA, the 46th Hong Kong Brands and
Products Expo (HKBPE) was held between 10 December 2011
and 2 January 2012 at Victoria Park, showcasing a wide
spectrum of traditional and newly emerged brands in more
than 880 booths. The 46th HKBPE aimed at increasing the
standards and awareness of the local brands, and further
promoting Hong Kong's industrial and commercial
development. The 24-day Expo this year achieved a huge
success and scaled a new height with a record attendance
of more than 2.52 million visitors.
The Expo received enthusiastic support from the Commerce
and Economic Development Bureau, Trade and Industry
Department, Hong Kong Trade Development Council, Hong
Kong Productivity Council, Hong Kong Tourism Board, Hong
Kong Brand Development Council, The Chinese General
Chamber of Commerce, Federation of Hong Kong Industries,
The Hong Kong General Chamber of Commerce, The Hong Kong
Chinese Enterprises Association, and Industrial
Association of Macau. The Association expressed sincere
gratitude to Goodway Electrical Enterprise Ltd for being
the Diamond sponsor; Lee Kum Kee (HK) Ltd, Tung Chun Soy
Sauce & Canned Food Co Ltd and Meyer Mfg Co Ltd for
being the Gold sponsors; Chuan Chiong Co Ltd and Cerebos
(HK) Ltd for being the Silver sponsors; Yiu Wah Hong,
Cheong Hing Store Ltd, Nu Pharm Ltd, Royal Medic
(Holdings) Ltd, Tak Hung Hong Int'l Ltd, Comvita (HK)
Ltd, Concord Alliance Ltd, Nam Pei Hong Sum Yung Drugs
Co Ltd, Catalo Natural Health Food Co Ltd, Best Grace Co
Ltd, Greenery (Asia) Co Ltd and Hong Kong Chan Lo Yi
Medicine Co Ltd for being the Bronze sponsors of the
Expo.
Grand Opening Ceremony
On 10 December 2011, the opening ceremony of the
46th HKBPE started off with a welcome address by CMA
President Dr David Wong, followed by a special kick-off
ceremony officiated by Chief Executive of HKSAR Hon
Donald Tsang; Deputy Director of the Liaison Office of
the Central People's Government in HKSAR Mr Li Guikang;
Commissioner of the Ministry of Foreign Affairs of the
PRC in HKSAR Mr Lu Xinhua; President of Legislative
Council Mr Tsang Yok Sing; Secretary for Commerce and
Economic Development Mr Gregory
So; Director-General of Coordination Department of the
Liaison Office of the Central People's Government in
HKSAR Mr Shen Chong; Under Secretary for Transport and
Housing Mr Yau Shing Mu; Director-General of Trade and
Industry Ms Maria Kwan; Director of Information Services
Mr Michael Wong; Eastern District Council Vice Chairman
Mr Christopher Chung; CMA Vice President-cum-Chairman of
CMA Exhibition Services Ltd Mr Irons Sze; CMA Permanent
Honorary Presidents, Vice Presidents, Honorary
Presidents, General Committee members and major
sponsors. Other 200 distinguished guests attending the
ceremony included senior government officials, members
of the consular corps and leaders of the business
sector.
The theme of the 46th HKBPE was “Quality Brands, Quality
Life”. There were more than 880 booths located in “Hong
Kong Brands Square”, “Food & Beverages Zone”, “Grocery &
Noodles Zone”, “Ginseng, Dried Seafood & Soup Packs
Zone”, “Beauty & Healthcare Zone”, “Fashion & Stylish
Products Zone”, “Living & Household Zone”, “Children's
Corner” and “Food Plaza” of the Expo.
A Constellation of Brands
“Hong Kong Brands Square” was one of the focal points of
the Expo. As suggested by its name, the Square showcased
famous brands in more than 200 booths, which included
Goodway, Lee Kum Kee, Tung Chun, Royal Medic, Nam Pei
Hong, German Pool, Safewell, Sau Tao, Apollo, Hop Hing,
Lam Soon, Garden, Tung Fong Hung, Amoy, Hung Fook Tong,
Imperial Bird's Nest, Vita Green, Wai Yuen Tong, Kampery,
Sinomax, Tsit Wing, Wing Wah, Home of Swallows, A-Fortane,
Chicks, Four Seas, Hang Heung, Herbs Generation, Lo Hong
Ka, Long Far, On Kee, Pak Shing Tong, GP Batteries,
Beijing Tongrentang, BRAND'S, etc.
Highlighting the fusion of Eastern and Western cuisines,
“Food Plaza” was established again with overwhelming
response received. The Plaza showcased a wide variety of
delicacies offered by King Bakery, Super Star, A Style,
Ocean Empire, Tsukiji, Yoshinoya and Desert F&B, etc.
Visitors were fascinated by a wide variety of quality
products at bargain prices at the venue, including
famous overseas and Mainland brands like EDO, Koi Kei
Bakery, Cou-su, Natural is Best, Old Town, Shiu Heung
Yuen, Ribena, Jack n' Jills, Ying Kee Tea, Yummy House,
Pearl River Bridge, Wah Kee Wing Cheoug Ho, Koon Yick
Wah Kee, BC Kitchen, Tso Hiu Kee, First Choice, Triple
Noodle, Treasure-Tree, Mandarin Fish Maw, Ah Yat, Kai
Tai, Price of Peace, Tak Shing Sea Product, King of
Ginseng, etc.
Hong Kong Memories Miniature Exhibition
To coincide with the theme of this year's expo, the
“Hong Kong Memories Miniature Exhibition” was staged at
the exhibition venue to showcase more than 52 pieces of
miniatures of shops, restaurants and buildings in the
1960-70s, as well as a miniature of the 1967 Silver
Jubilee HKBPE, created by a group of 17 local miniature
artists to refresh people's collective memories of the
old Hong Kong.
To attract more Mainland individual visitors to the
Expo, the CMA coordinated with Trans-Island Limousine to
provide cross-border bus service for individual visitors
to the Expo from 9 am to 1pm daily during the expo
period. Meanwhile, the CMA has lined up with various
media partners in Mainland China to organize tours from
Mainland China to Hong Kong for shopping in the Expo.
In addition, to facilitate information search of the
Expo, the CMA launched an iPhone App for the 46th HKBPE.
Visitors can download the app from iPhone App Store by
searching the keyword “工展會” or “抗通脹＂, and use their
iPhone, iPad and iPod Touch to browse the latest
information on the 46th HKBPE anytime and anywhere.
Caring for the Community Programme
To express care and concern to the underprivileged and
to fulfill our corporate social responsibility, the
“Caring for the Community Programme” was launched for
the first time. Co-organized by the Tung Wah Group of
Hospitals, Promoting Happiness Index Foundation, Hong
Kong Single Parents Association and Bauhinia
Association, the CMA took the initiative to grant free
admissions to the 46th HKBPE to more than 4,000 families
including low-income families, elderly people, and
disabled people during the exhibition period. The CMA
provided a subsidy of HK$500 for each family to purchase
any products in the Expo. The total expenditure for the
programme exceeded HK$2.5 million. Also, with the help
of the above institutions, government departments and
large corporations, the CMA has recruited teams of
volunteers to provide assistance for the families during
shopping.
Besides, with the help of the Home Affairs Department
and the Social Affairs Department, 10 free booths were
offered to different social enterprises for them to
showcase their products and to expand their business.
Spectacular Programmes
The CMA had also lined up with Radio Television Hong
Kong and Commercial Radio Hong Kong to stage a series of
mini concerts and variety shows on the opening day of
the expo, Christmas Day, New Year's Eve and other public
holidays for the enjoyment of the visitors.
Miss Exhibition Pageant
Miss Exhibition Pageant aims at selecting goodwill
ambassadors to promote Hong Kong industry by
participating in publicity events of the CMA. The 10
contestants of Miss Exhibition Pageant including Ms Jo
Chow of Print100 Ltd; Ms Winifred Cheng of Safewell
Equipment Ltd; Ms May Leung of Angel Face Beauty
Creations (Int'l) Ltd; Ms Jessica Wong of Sunwins HK
Ltd; Ms Joyce Chung of Concord Alliance Ltd; Ms Ivy Mo
of Golden Berry Ltd; Ms Tina Li of Pro Logic Int'l Ltd;
Ms Ophelia So of Goodway Electrical Enterprise Ltd; Ms
Creamy Yuen of New Cynosure Co Ltd; and Ms Yaya Lam of
Markland BIO Technology Ltd made their debut at the
media conference held on 2 December 2011. The
participants voted Ms Ophelia So “The Most Eye-catching
Miss Exhibition” on the spot.
The contestants vied for several awards during the
24-day Expo. After fierce competition, the championship
went to Ms Ophelia So, who also won “The Most
Eyecatching Award”, “The Most Charming Award” and “The
Best Presentation Award” and was crowned by CMA
President Mr Irons Sze. The first runner-up and the
second runner-up were Ms Tina Li and Ms Winifred Cheng
respectively, who were crowned by CMA Permanent Honorary
President Dr David Wong and Vice President cum Chairman
of CMA Exhibition Services Ltd Mr Jimmy Ng. A total
value of more than HK$650,000 cash and product prizes
had been awarded to the champion, first runner-up,
secoud runner-up and the winning enterprises.
The judging panel was composed of professionals
including Director of AF Elegance Ms Angel Fung;
Director of iCreate Makeup Workshop Ms Peggy Cheng;
Representative of Pola Cosmetics (HK) Co Ltd Ms Linda
Lau; Artistes Ms Priscilla Chi, Ms Sharon Luk and Ms
Purple Li; CMA Permanent Honorary Presidents Mr Paul Yin
and Dr David Wong; and CMA Vice President cum Chairman
of CMA Exhibition Services Ltd Mr Jimmy Ng.
The competition received tremendous support from the
sponsors. Crowe Horwath (HK) CPA Ltd was appointed
official honourable auditor. To improve the contestants'
performance, the CMA invited Director of iCreate Makeup
Workshop Ms Peggy Cheng as official make up director and
hair styling director respectively, and Director of Art
Beauty.com Ms Peony Lau as official trainer and image
consultant. Besides, Pola Cosmetics (HK) Co Ltd provided
skin care training; AF Elegance sponsored contestants'
costumes; and We Production provided photography and
video shooting services.
The winners were awarded valuable prizes by sponsors
including Goodway Electrical Enterprise Ltd, Lee Kum Kee
(HK) Ltd, Tung Chun Soy Sauce & Canned Food Co Ltd,
Meyer Mfg Co Ltd, Bai Ling Pharmaceutical Ltd, Chuan
Chiong Co Ltd, Cerebos (HK) Ltd, Yiu Wah Hong, Cheong
Hing Store Ltd, Nu Pharm Ltd, Royal Medic (Holdings)
Ltd, Tak Hung Hong
Int'l Ltd, Comvita (HK) Ltd, Concord Alliance Ltd, Nam
Pei Hong Sum Yung Drugs Co Ltd, Catalo Natural Health
Foods Ltd, Best Grace Co Ltd, Greenery (Asia) Co Ltd and
Hong Kong Chan Lo Yi Medicine Co Ltd and Fidelity (Far
East) Trading Co Ltd.
Booth Design Competition
Booth Design Competition is one of the traditional
activities of the Expo, which aims at commending the
exhibitors for outstanding booth design. Exhibitors this
year showed great enthusiasm and effort in their booth
decoration. The championship eventually went to Lee Kum
Kee (HK) Ltd. The first runner-up and the second
runner-up were Macau Koi Kei Bakery (HK) Ltd and Cerebos
(HK) Ltd respectively, while the “Green Booth Design
Award” went to Lam Soon (HK) Co Ltd. Committee Member of
Hong Kong Designers Association Mr Pal Pang; Design
Manager of Hong Kong Design Centre Mr Sidney Lee; Vice
Chairman of Mode of Design Alliance Mr Sin Tze Kong;
Chairman of School of Design Alumni Association Mr
Samuel Yau; and famous designer Mr Charles Ng were
invited to be the judges of the competition.
Teen Business Programme
The CMA and CMA Youth Committee co-organized the “Teen
Business Programme” this year, in which free booths were
offered to participating teenagers to increase their
awareness of Hong Kong's industrial development and to
cultivate their entrepreneurship and creativity. All
students from secondary schools, tertiary institutes and
teenagers were invited to participate in the Programme.
They needed to choose one to two products and then match
them with the sponsored products. Students were required
to hand in a proposal to explain their creative product
package.
To strengthen students' knowledge of business
management, the CMA held a seminar on 15 Octorber last
year, and invited two famous entrepreneurs to meet with
them before the Expo, including Director of Print 100
Ltd Mr Tony Cheng and Director of EP Venture Co Ltd Mr
Nelson Yip. The eight sponsors were invited to explain
their product features to the students. The sponsors are
Hong Kong Ji Zhong Tong Pharmaceutical Co Ltd, Element
International Holdings Limited, Wing Yuen Tea House Co
Ltd, Good Rainbow International Ltd, Catalo Natural
Health Food Co Ltd, Safewell Equipment Ltd, Smartech
International Marketing Ltd and New Cynosure Co Ltd.
After fierce competition, Hong Kong Institute of
Vocational Education (Tuen Mun) (with two winning
teams), Hong Kong Institute of Vocational Education
(Morrison Hill), Hong Kong Institute of Vocational
Education (Sha Tin), Baptist Lui Ming Choi Secondary
School (with two winning teams), Tsang Pik Shan
Secondary School and Tin Ka Ping Secondary School were
given free booths. Meanwhile, three newly-created
awards, namely “Teen Business Award”, “Teen Promotion
Award”and “Teen Creativity Award”, were added to this
year's programme. The awards finally went to Hong Kong
Institute of Vocational Education (Tuen Mun), Hong Kong
Institute of Vocational Education (Morrison Hill), and
Tsang Pik Shan Secondary School respectively. As a
goodwill gesture, all the participating teams had
donated 40% of their income to charitable organizations.
Hong Kong Secondary Student Short Film Ad Competition
To provide a platform for teenagers to show their
creativities, the CMA organized a “Hong Kong Secondary
Student Short Film Ad Competition” jointly with CMA
Youth Committee. The competition invited students from
local secondary schools to participate. More than 130
student teams participated in the competition to produce
creative video ads for 10 sponsors. Finally, 30 entry
ads were chosen, in which Good Hope School won the “3D
Gold Best Short Film Award” by producing video ads for
La Milky Way. A prize presentation ceremony was held on
31 December 2011 and all entry ads were shown at the
HKBPE.
Children's Drawing Competition
To enhance children's understanding of HKBPE, the
Children's Drawing Competition was organized with Ming
Pao as co-organizer and Luk Ka Int'l Ltd and Moon's
Gallery as sponsors. Children aged 12 or below were
invited to join the competition with the theme “HKBPE I
want…”. The competition received enthusiastic response
from the public with more than 500 high standard
entries. The competition was divided into two sections:
Junior Section and Senior Section. Lau Cheuk Ming, Chan
Wai Ching and Wong Ho Yan were the champion, the first
runner-up and the second runner-up of the Junior Section
respectively; while Pang Ho Kiu, Law Yan Ning and Sek
Hei Tung were the champion, the first runner-up and the
second runner-up of the Senior Section respectively. The
champion and the runners-up of both categories were each
awarded a trophy, a cash prize of HK$1,000, HK$500 and
HK$300, and a three-month art course. Merit prize
winners were each awarded a certificate and a one-month
art course.
The judging panel for the competition consisted of CMA
Vice President Mr Marvin Hsu and General Committee
Member Ms Eva Choy; Head of Creative of Hong Kong Trade
Development Council Mr Jason Cheung; Art Executive
(Special Edition) of Ming Pao Newspapers Ltd Mr Kenneth
Chan; Deputy Chief Editor of Sun Ya Publications (HK)
Ltd Ms Ho Siu Shu; Art Director of Areogroup Asia Ltd Ms
Teresita Khaw; and Founder of Candyfoon Infinity Co Ms
Candy Tam.
Photo Contest
The Association organized a Photo Contest in the 46th
HKBPE with the theme “Quality Brands, Quality Life”.
Through capturing the wonderful moments of HKBPE, the
Contest aimed at encouraging people to show their
interpretations of “Quality Brands, Quality Life” and
their aspirations for Hong Kong's future. This year's
contest was co-organized by Ta Kung Pao, Photo Magazine,
the Photographic Society of Hong Kong and the Chinese
Photographic Society of Hong Kong and was sponsored by
the Better Hong Kong Foundation. The response to the
Contest was overwhelming with over 500 entries. The
championship went to Mr Cheng Kin Wai, the first
runner-up and the second runner-up were Chin Shi Yuen
and Lee Ki Cheong respectively. The champion, the first
runner-up and the second runner-up were each awarded a
trophy, a cash prize of HK$5,000, HK$3,000 and HK$2,000
respectively. Each merit prize winner was awarded a
certificate and a cash prize of HK$1,000. The judging
panel was formed by CMA Honorary President Mr Fung Yuen
Hon; Chief Executive of the Better Hong Kong Foundation
Ms Karen Tang; Photography Consultant of Ta Kung Pao Mr
Lau Pui Hang; Executive Editor of Photo Magazine Mr Ben
Keung; Chairman of the Photographic Society of Hong Kong
Mr Yam Sik; Permanent Honorary Chairman of the Chinese
Photographic Association of Hong Kong Mr Ng Lin Shing;
and renowned photographer Mr Lun Lam Kwan.
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