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 Expo Review

   
  2011 Exhibition (The 46th Hong Kong Brands and Products Expo)
 
Organized by the CMA, the 46th Hong Kong Brands and Products Expo (HKBPE) was held between 10 December 2011 and 2 January 2012 at Victoria Park, showcasing a wide spectrum of traditional and newly emerged brands in more than 880 booths. The 46th HKBPE aimed at increasing the standards and awareness of the local brands, and further promoting Hong Kong's industrial and commercial development. The 24-day Expo this year achieved a huge success and scaled a new height with a record attendance of more than 2.52 million visitors.


The Expo received enthusiastic support from the Commerce and Economic Development Bureau, Trade and Industry Department, Hong Kong Trade Development Council, Hong Kong Productivity Council, Hong Kong Tourism Board, Hong Kong Brand Development Council, The Chinese General Chamber of Commerce, Federation of Hong Kong Industries, The Hong Kong General Chamber of Commerce, The Hong Kong Chinese Enterprises Association, and Industrial Association of Macau. The Association expressed sincere gratitude to Goodway Electrical Enterprise Ltd for being the Diamond sponsor; Lee Kum Kee (HK) Ltd, Tung Chun Soy Sauce & Canned Food Co Ltd and Meyer Mfg Co Ltd for being the Gold sponsors; Chuan Chiong Co Ltd and Cerebos (HK) Ltd for being the Silver sponsors; Yiu Wah Hong, Cheong Hing Store Ltd, Nu Pharm Ltd, Royal Medic (Holdings) Ltd, Tak Hung Hong Int'l Ltd, Comvita (HK) Ltd, Concord Alliance Ltd, Nam Pei Hong Sum Yung Drugs Co Ltd, Catalo Natural Health Food Co Ltd, Best Grace Co Ltd, Greenery (Asia) Co Ltd and Hong Kong Chan Lo Yi Medicine Co Ltd for being the Bronze sponsors of the Expo.

Grand Opening Ceremony
On 10 December 2011, the opening ceremony of the 46th HKBPE started off with a welcome address by CMA President Dr David Wong, followed by a special kick-off ceremony officiated by Chief Executive of HKSAR Hon Donald Tsang; Deputy Director of the Liaison Office of the Central People's Government in HKSAR Mr Li Guikang; Commissioner of the Ministry of Foreign Affairs of the PRC in HKSAR Mr Lu Xinhua; President of Legislative Council Mr Tsang Yok Sing; Secretary for Commerce and Economic Development Mr Gregory


So; Director-General of Coordination Department of the Liaison Office of the Central People's Government in HKSAR Mr Shen Chong; Under Secretary for Transport and Housing Mr Yau Shing Mu; Director-General of Trade and Industry Ms Maria Kwan; Director of Information Services Mr Michael Wong; Eastern District Council Vice Chairman Mr Christopher Chung; CMA Vice President-cum-Chairman of CMA Exhibition Services Ltd Mr Irons Sze; CMA Permanent Honorary Presidents, Vice Presidents, Honorary Presidents, General Committee members and major sponsors. Other 200 distinguished guests attending the ceremony included senior government officials, members of the consular corps and leaders of the business sector.

The theme of the 46th HKBPE was “Quality Brands, Quality Life”. There were more than 880 booths located in “Hong Kong Brands Square”, “Food & Beverages Zone”, “Grocery & Noodles Zone”, “Ginseng, Dried Seafood & Soup Packs Zone”, “Beauty & Healthcare Zone”, “Fashion & Stylish Products Zone”, “Living & Household Zone”, “Children's Corner” and “Food Plaza” of the Expo.

A Constellation of Brands
“Hong Kong Brands Square” was one of the focal points of the Expo. As suggested by its name, the Square showcased famous brands in more than 200 booths, which included Goodway, Lee Kum Kee, Tung Chun, Royal Medic, Nam Pei Hong, German Pool, Safewell, Sau Tao, Apollo, Hop Hing, Lam Soon, Garden, Tung Fong Hung, Amoy, Hung Fook Tong, Imperial Bird's Nest, Vita Green, Wai Yuen Tong, Kampery, Sinomax, Tsit Wing, Wing Wah, Home of Swallows, A-Fortane, Chicks, Four Seas, Hang Heung, Herbs Generation, Lo Hong Ka, Long Far, On Kee, Pak Shing Tong, GP Batteries, Beijing Tongrentang, BRAND'S, etc.

Highlighting the fusion of Eastern and Western cuisines, “Food Plaza” was established again with overwhelming response received. The Plaza showcased a wide variety of delicacies offered by King Bakery, Super Star, A Style, Ocean Empire, Tsukiji, Yoshinoya and Desert F&B, etc. Visitors were fascinated by a wide variety of quality products at bargain prices at the venue, including famous overseas and Mainland brands like EDO, Koi Kei Bakery, Cou-su, Natural is Best, Old Town, Shiu Heung Yuen, Ribena, Jack n' Jills, Ying Kee Tea, Yummy House, Pearl River Bridge, Wah Kee Wing Cheoug Ho, Koon Yick Wah Kee, BC Kitchen, Tso Hiu Kee, First Choice, Triple Noodle, Treasure-Tree, Mandarin Fish Maw, Ah Yat, Kai Tai, Price of Peace, Tak Shing Sea Product, King of Ginseng, etc.

Hong Kong Memories Miniature Exhibition
To coincide with the theme of this year's expo, the “Hong Kong Memories Miniature Exhibition” was staged at the exhibition venue to showcase more than 52 pieces of miniatures of shops, restaurants and buildings in the 1960-70s, as well as a miniature of the 1967 Silver Jubilee HKBPE, created by a group of 17 local miniature artists to refresh people's collective memories of the old Hong Kong.


To attract more Mainland individual visitors to the Expo, the CMA coordinated with Trans-Island Limousine to provide cross-border bus service for individual visitors to the Expo from 9 am to 1pm daily during the expo period. Meanwhile, the CMA has lined up with various media partners in Mainland China to organize tours from Mainland China to Hong Kong for shopping in the Expo.

In addition, to facilitate information search of the Expo, the CMA launched an iPhone App for the 46th HKBPE. Visitors can download the app from iPhone App Store by searching the keyword “工展會” or “抗通脹, and use their iPhone, iPad and iPod Touch to browse the latest information on the 46th HKBPE anytime and anywhere.

Caring for the Community Programme
To express care and concern to the underprivileged and to fulfill our corporate social responsibility, the “Caring for the Community Programme” was launched for the first time. Co-organized by the Tung Wah Group of Hospitals, Promoting Happiness Index Foundation, Hong Kong Single Parents Association and Bauhinia Association, the CMA took the initiative to grant free admissions to the 46th HKBPE to more than 4,000 families including low-income families, elderly people, and disabled people during the exhibition period. The CMA provided a subsidy of HK$500 for each family to purchase any products in the Expo. The total expenditure for the programme exceeded HK$2.5 million. Also, with the help of the above institutions, government departments and large corporations, the CMA has recruited teams of volunteers to provide assistance for the families during shopping.

Besides, with the help of the Home Affairs Department and the Social Affairs Department, 10 free booths were offered to different social enterprises for them to showcase their products and to expand their business.

Spectacular Programmes
The CMA had also lined up with Radio Television Hong Kong and Commercial Radio Hong Kong to stage a series of mini concerts and variety shows on the opening day of the expo, Christmas Day, New Year's Eve and other public holidays for the enjoyment of the visitors.

Miss Exhibition Pageant
Miss Exhibition Pageant aims at selecting goodwill ambassadors to promote Hong Kong industry by participating in publicity events of the CMA. The 10 contestants of Miss Exhibition Pageant including Ms Jo Chow of Print100 Ltd; Ms Winifred Cheng of Safewell Equipment Ltd; Ms May Leung of Angel Face Beauty Creations (Int'l) Ltd; Ms Jessica Wong of Sunwins HK Ltd; Ms Joyce Chung of Concord Alliance Ltd; Ms Ivy Mo of Golden Berry Ltd; Ms Tina Li of Pro Logic Int'l Ltd; Ms Ophelia So of Goodway Electrical Enterprise Ltd; Ms Creamy Yuen of New Cynosure Co Ltd; and Ms Yaya Lam of Markland BIO Technology Ltd made their debut at the media conference held on 2 December 2011. The participants voted Ms Ophelia So “The Most Eye-catching Miss Exhibition” on the spot.


The contestants vied for several awards during the 24-day Expo. After fierce competition, the championship went to Ms Ophelia So, who also won “The Most Eyecatching Award”, “The Most Charming Award” and “The Best Presentation Award” and was crowned by CMA President Mr Irons Sze. The first runner-up and the second runner-up were Ms Tina Li and Ms Winifred Cheng respectively, who were crowned by CMA Permanent Honorary President Dr David Wong and Vice President cum Chairman of CMA Exhibition Services Ltd Mr Jimmy Ng. A total value of more than HK$650,000 cash and product prizes had been awarded to the champion, first runner-up, secoud runner-up and the winning enterprises.

The judging panel was composed of professionals including Director of AF Elegance Ms Angel Fung; Director of iCreate Makeup Workshop Ms Peggy Cheng; Representative of Pola Cosmetics (HK) Co Ltd Ms Linda Lau; Artistes Ms Priscilla Chi, Ms Sharon Luk and Ms Purple Li; CMA Permanent Honorary Presidents Mr Paul Yin and Dr David Wong; and CMA Vice President cum Chairman of CMA Exhibition Services Ltd Mr Jimmy Ng.

The competition received tremendous support from the sponsors. Crowe Horwath (HK) CPA Ltd was appointed official honourable auditor. To improve the contestants' performance, the CMA invited Director of iCreate Makeup Workshop Ms Peggy Cheng as official make up director and hair styling director respectively, and Director of Art Beauty.com Ms Peony Lau as official trainer and image consultant. Besides, Pola Cosmetics (HK) Co Ltd provided skin care training; AF Elegance sponsored contestants' costumes; and We Production provided photography and video shooting services.

The winners were awarded valuable prizes by sponsors including Goodway Electrical Enterprise Ltd, Lee Kum Kee (HK) Ltd, Tung Chun Soy Sauce & Canned Food Co Ltd, Meyer Mfg Co Ltd, Bai Ling Pharmaceutical Ltd, Chuan Chiong Co Ltd, Cerebos (HK) Ltd, Yiu Wah Hong, Cheong Hing Store Ltd, Nu Pharm Ltd, Royal Medic (Holdings) Ltd, Tak Hung Hong

Int'l Ltd, Comvita (HK) Ltd, Concord Alliance Ltd, Nam Pei Hong Sum Yung Drugs Co Ltd, Catalo Natural Health Foods Ltd, Best Grace Co Ltd, Greenery (Asia) Co Ltd and Hong Kong Chan Lo Yi Medicine Co Ltd and Fidelity (Far East) Trading Co Ltd.

Booth Design Competition
Booth Design Competition is one of the traditional activities of the Expo, which aims at commending the exhibitors for outstanding booth design. Exhibitors this year showed great enthusiasm and effort in their booth decoration. The championship eventually went to Lee Kum Kee (HK) Ltd. The first runner-up and the second runner-up were Macau Koi Kei Bakery (HK) Ltd and Cerebos (HK) Ltd respectively, while the “Green Booth Design Award” went to Lam Soon (HK) Co Ltd. Committee Member of Hong Kong Designers Association Mr Pal Pang; Design Manager of Hong Kong Design Centre Mr Sidney Lee; Vice Chairman of Mode of Design Alliance Mr Sin Tze Kong; Chairman of School of Design Alumni Association Mr Samuel Yau; and famous designer Mr Charles Ng were invited to be the judges of the competition.

Teen Business Programme
The CMA and CMA Youth Committee co-organized the “Teen Business Programme” this year, in which free booths were offered to participating teenagers to increase their awareness of Hong Kong's industrial development and to cultivate their entrepreneurship and creativity. All students from secondary schools, tertiary institutes and teenagers were invited to participate in the Programme. They needed to choose one to two products and then match them with the sponsored products. Students were required to hand in a proposal to explain their creative product package.

To strengthen students' knowledge of business management, the CMA held a seminar on 15 Octorber last year, and invited two famous entrepreneurs to meet with them before the Expo, including Director of Print 100 Ltd Mr Tony Cheng and Director of EP Venture Co Ltd Mr Nelson Yip. The eight sponsors were invited to explain their product features to the students. The sponsors are Hong Kong Ji Zhong Tong Pharmaceutical Co Ltd, Element International Holdings Limited, Wing Yuen Tea House Co Ltd, Good Rainbow International Ltd, Catalo Natural Health Food Co Ltd, Safewell Equipment Ltd, Smartech International Marketing Ltd and New Cynosure Co Ltd.

After fierce competition, Hong Kong Institute of Vocational Education (Tuen Mun) (with two winning teams), Hong Kong Institute of Vocational Education (Morrison Hill), Hong Kong Institute of Vocational Education (Sha Tin), Baptist Lui Ming Choi Secondary School (with two winning teams), Tsang Pik Shan Secondary School and Tin Ka Ping Secondary School were given free booths. Meanwhile, three newly-created awards, namely “Teen Business Award”, “Teen Promotion Award”and “Teen Creativity Award”, were added to this year's programme. The awards finally went to Hong Kong Institute of Vocational Education (Tuen Mun), Hong Kong Institute of Vocational Education (Morrison Hill), and Tsang Pik Shan Secondary School respectively. As a goodwill gesture, all the participating teams had donated 40% of their income to charitable organizations.

Hong Kong Secondary Student Short Film Ad Competition
To provide a platform for teenagers to show their creativities, the CMA organized a “Hong Kong Secondary Student Short Film Ad Competition” jointly with CMA Youth Committee. The competition invited students from local secondary schools to participate. More than 130 student teams participated in the competition to produce creative video ads for 10 sponsors. Finally, 30 entry ads were chosen, in which Good Hope School won the “3D Gold Best Short Film Award” by producing video ads for La Milky Way. A prize presentation ceremony was held on 31 December 2011 and all entry ads were shown at the HKBPE.

Children's Drawing Competition
To enhance children's understanding of HKBPE, the Children's Drawing Competition was organized with Ming Pao as co-organizer and Luk Ka Int'l Ltd and Moon's Gallery as sponsors. Children aged 12 or below were invited to join the competition with the theme “HKBPE I want…”. The competition received enthusiastic response from the public with more than 500 high standard entries. The competition was divided into two sections: Junior Section and Senior Section. Lau Cheuk Ming, Chan Wai Ching and Wong Ho Yan were the champion, the first runner-up and the second runner-up of the Junior Section respectively; while Pang Ho Kiu, Law Yan Ning and Sek Hei Tung were the champion, the first runner-up and the second runner-up of the Senior Section respectively. The champion and the runners-up of both categories were each awarded a trophy, a cash prize of HK$1,000, HK$500 and HK$300, and a three-month art course. Merit prize winners were each awarded a certificate and a one-month art course.

The judging panel for the competition consisted of CMA Vice President Mr Marvin Hsu and General Committee Member Ms Eva Choy; Head of Creative of Hong Kong Trade Development Council Mr Jason Cheung; Art Executive (Special Edition) of Ming Pao Newspapers Ltd Mr Kenneth Chan; Deputy Chief Editor of Sun Ya Publications (HK) Ltd Ms Ho Siu Shu; Art Director of Areogroup Asia Ltd Ms Teresita Khaw; and Founder of Candyfoon Infinity Co Ms Candy Tam.

Photo Contest
The Association organized a Photo Contest in the 46th HKBPE with the theme “Quality Brands, Quality Life”. Through capturing the wonderful moments of HKBPE, the Contest aimed at encouraging people to show their interpretations of “Quality Brands, Quality Life” and their aspirations for Hong Kong's future. This year's contest was co-organized by Ta Kung Pao, Photo Magazine, the Photographic Society of Hong Kong and the Chinese Photographic Society of Hong Kong and was sponsored by the Better Hong Kong Foundation. The response to the Contest was overwhelming with over 500 entries. The championship went to Mr Cheng Kin Wai, the first runner-up and the second runner-up were Chin Shi Yuen and Lee Ki Cheong respectively. The champion, the first runner-up and the second runner-up were each awarded a trophy, a cash prize of HK$5,000, HK$3,000 and HK$2,000 respectively. Each merit prize winner was awarded a certificate and a cash prize of HK$1,000. The judging panel was formed by CMA Honorary President Mr Fung Yuen Hon; Chief Executive of the Better Hong Kong Foundation Ms Karen Tang; Photography Consultant of Ta Kung Pao Mr Lau Pui Hang; Executive Editor of Photo Magazine Mr Ben Keung; Chairman of the Photographic Society of Hong Kong Mr Yam Sik; Permanent Honorary Chairman of the Chinese Photographic Association of Hong Kong Mr Ng Lin Shing; and renowned photographer Mr Lun Lam Kwan.