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2003 Exhibition (The 38th Hong Kong Products Expo) |
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A Parade of Brands at Victoria
Organized by the Association, the 38th Hong Kong
Products Expo (HKPE) was held between 13 December 2003
and 1 January 2004 at Victoria Park. Around 300
exhibitors took part in the 20-day Expo, showcasing and
selling a wide spectrum of high quality products at 600
indoor and outdoor booths. Under the theme "Parade of
Brands at Victoria", the 38 HKPE aimed at encouraging
local enterprises to create and develop their own brands
and to enhance the standards and recognition of Hong
Kong's industry. The Expo this year again achieved huge
success with an attendance of over 1.85 million
visitors.
With enormous support from various sectors, the Expo was
supported by the Commerce, Industry and Technology
Bureau, Trade and Industry Department, and Leisure and
 Cultural Services Department of the HKSAR Government,
Hong Kong Tourism Board, Hong Kong Productivity Council,
Hong Kong Trade Development Council, Hong Kong Arts
Development Council, The Chinese General Chamber of
Commerce, The Hong Kong General Chamber of Commerce,
Federation of Hong Kong Industries, The Hong Kong
Chinese Enterprises Association and Industrial
Association of Macau.
Featuring Famous Local Brands in "HK Brandnames Square"
The "HK Brandnames Square" covered a total area of 8,000
square metres, with 120 standard outdoor booths
showcasing 60 quality brands. Exhibitors were from
traditional Hong Kong companies and recently emerged
local enterprises. Their brands were well-known to the
public, such as Goodway, AXE, Lion & Globe, Mixed
Congee, Eu Yan Sang, Han Sheng Tang, Herbalgy, Imperial
Bird's, Home of Swallows, Lucky Bakery, Sau San Tong,
etc. This feature indicated that more and more Hong Kong
enterprises were keen to develop their own brands. In
the "HK Brandnames Square", a 14-metre-diameter dome was
set up with an Expo Live Broadcast Station. Exhibiting
the Expo's history, interesting news and old photos, the
dome was the landmark as well as the focus of the Expo.
Decorated as old streets of Hong Kong, the "Classic
Brands Gallery" was set up again to refresh the old
memories of visitors. The Gallery showcased exhibitors
from traditional brands including Hang Heung, Wing Wah,
Two Girls Brand, Po Sang Yuen, Yeung Ng Tong, etc.
In addition to the "HK Brandnames Square", this year's
Expo also comprised the popular "Food Plaza", "Fun Fun
World" and "Living Zone". "Fun Fun World — Green
Christmas Carnival" was established for the first time
for teenagers and children. Exciting game booths were
set up and visitors had the chance to win over 10,000
attractive prizes and to enter a super lucky draw.
Covering an area of 4,000 square metres, the "Living
Zone" featured 130 standard booths with a wide spectrum
of products, which included foodstuffs, gifts,
pharmaceutical products, skin care products, furniture,
household products, electrical appliances, leather
goods, etc.
"Global Brands Pavilion" was a new zone established to
provide an effective channel for overseas brands to
explore the local market or even the Mainland market.
The Pavilion covered a total area of 2,500 square metres,
with 60 standard outdoor booths showcasing 30 quality
brands including Trumpet Brand Seirogan from Japan, Edo
Pack, Seaw eed and Kimchi from Korea, Arawana Brand, Hsu
Fu Chi, 999 Dr Health Series and PHY from Mainland
China, Mr Brown and Hsin Tung Yang from Taiwan, Sealect
Tuna & Salmon Snackit from Thailand, Pensonic from
Malaysia, TCBY, Wilsonart and Quaker from the USA, and
German Pool and Faber-Castell from Germany.
In view of the increasing number of exhibitors from the
noodle industry joining the Expo in recent years, a
"Chinese Noodles Street" was newly established with the
aim of promoting and enhancing the standards and
recognition of the flourishing noodle industry. There
were eleven such exhibitors which included Sau Tou, AAA
Noodle, Triple Noodle, True Taste and Yummy Garden.
Prominent Figures from Government and Business Community
Showing up at the Expo
On 13 December 2003, CMA President Mr Chan Wing Kee,
President-elect cum Chairman of the 38th Hong Kong
Products Expo Executive Committee Dr Jose Yu and Advisor
of the 38th HKPE Executive Committee Mr Fung Yuen Hon
officiated at a flag-raising ceremony to mark the
opening of the 20-day Expo. Kicked off by the speech of
CMA President Mr Chan Wing Kee, the opening ceremony of
the 38th HKPE was held right after the flag-raising
ceremony. A number of distinguished guests were invited
to officiate at the ribbon-cutting ceremony, including
the Honourable Tung Chee-hwa, Chief Executive of HKSAR;
Mr Gao Si Ren, Director of Liaison Office of the Central
People's Government in HKSAR; Mr Yang Wen Chang,
Commissioner of the Chinese Commissioner's Office of
Ministry of Foreign Affairs of the PRC in HKSAR; Mr
Stephen Ip, Secretary for Economic Development and
Labour; Mr John Tsang, Secretary for Commerce, Industry
and Technology; CMA P ermanent Honorary President Mr Ngai
Shiu Kit, Honorary Presidents Mr Yip Hing Chung and Dr
Chow Yei Ching; President Mr Chan Wing Kee,
President-elect cum Chairman of the 38th Hong Kong
Products Expo Executive Committee Dr Jose Yu; and
sponsor of the Expo Managing Director of Goodway
Electrical Enterprise Ltd Mr Choi Lung Wai. Other
distinguished guests included principal government
officials, consular corps, and leaders from the business
sector.
During the Expo, many senior government officials and
leading figures from various sectors of the community
visited the Expo upon invitation of the Association,
including Financial Secretary of the HKSAR Government
the Honourable Henry Tong. Director of Social Welfare Mr
Paul Tang, accompanied by CMA Ladies" Committee
Chairlady Mrs Rita Sin, Vice-Chairlady Mrs Nora Cheung
and Recreational Officer Ms Shirley Wu officiated at the
launching ceremony of the thematic day, "Let's Relax
with Your Family". A fund-raising event " Charity
Auction for Society for Abandoned Animals was staged on
26 December. Famous artiste Ms Sheila Chin and DJ Mr
Fung Chi Fung were invited as guest MCs; Mr Louie Castro
as guest auctioneer; 2T" Maggie and Mandy, and Koey as
guests of the event.
Like previous Expos, a number of key programmes such as
the Hong Kong Top Ten Brandnames Awards, Miss Exhibition
Pageant, Booth Design Competition, Photo Contest and
Children's Drawing Competition were organized. In
addition, "Better Hong Kong Wall Painting Competition"
was firstly held and invited secondary school students
to participate in creating the largest wall painting in
Hong Kong. This year, visitors could vote for the
best-decorated booth for the Booth Design Competition
and join the "Expo Treasure Hunt" to win fabulous prizes
including Nano Sized Active Series Mask and Bird's Nest
Essence sponsored by DR Esthetic Product Research &
Production Centre, Sunray Cave Drinks Series and
Distilled Water by Sunray Cave Ltd, Eu Yan Sang Herbal
Soothies and Lotus Seed by Eu Yan Sang (HK) Ltd, Tso Hin
Kee "Penguin" Oyster Sau ce and Soy Chili Sauce by Tso
Hin Kee, "YUMMY GARDEN" Instant Bowl Noodle Series with
Stewed Retort Pouch, Garlic Chilli Sauce and Instant
Noodle Series with Thick Soup by Willpower Food Co, Sau
Tao Noodle King Cup Noodle (Thick Noodle) by Sun Shun
Fuk Foods Co Ltd, Lee Kum Kee Premium Gift Pack by Lee
Kum Kee Co Ltd, Farm House Abalones, Shark's Fins and
Swallow's Nest Banquet by Farm House Restaurant, Goodway
Electrical Appliances by Goodway Electrical Enterprise
Ltd, Long Far Natural Health Products by Long Far Herbal
Medicine Mfg (HK) Ltd and Memo Pad by C & C Joint
Printing Co (HK) Ltd.
A wide variety of performances including sports games,
pop concerts, acrobatics and magic shows, music and
dancing performances were staged to match the following
nine thematic days: "Let's Relax with Your Family",
"Senior Citizen Day", "Brand's Day", "Christmas Eve",
"Caring Day", "X'mas Loving Day", "Sports & Healthcare
Day", "Arts & Culture Day" and "New Year's Eve".
The Expo also staged a Wishing Garden for visitors to
pray for blessing for the New Year. Contributions from
wish-makers were donated to Project ORBIS International
Inc.
The Magic of New Year
Organized by the Association and solely sponsored by
Goodway Household Appliance, the spotlight programme of
the 38the HKPE "The Magic of New Year" was staged on 31
December 2003 to celebrate the dawn of the New Year.
Spectacular stage effects and decorations including
laser show, water screen and pyrotechnic display were
synchronized with large-scale dance performance,
acrobatics and magic show.
The countdown ceremony was officiated by CMA
President-elect cum Chairman of the 38th Hong Kong
Products Expo Executive Committee Dr Jose Yu and
Managing Director of Goodway Electrical Enterprise Ltd
Mr Choi Lung Wai. The entire park was brightened up by a
spectacular show of fireworks, laser lights, water
fountains, all synchronized with music, showcasing a
magnificent display of fire and water.
1. Miss Exhibition Pageant
As one of the traditional programme highlights of the
Expo, Miss Exhibition Pageant aims to select goodwill
ambassadors to help promote Hong Kong's industry by
participation in publicity activities organized by the
CMA. A media conference was held on 5 December 2003 to
introduce the ten contestants to the public. They were
Ms Joey Lee of Maple Leaf Garden Food Co Ltd, Ms Sindy
Lung of Farm House Restaurant, Ms Joanne Y au of Queens
Health Beverage Co, Ms Mandy Lam of Sam Lee Lon Noodles
Mfy, Ms Ng Sze Wan of Imperial Bird's Nest Int'l Co Ltd,
Ms Sandy Ma of Lo Hong Ka Birdnests Wholesale Ltd, Ms
Kennix Ho of Truth and Faith Int'l Ltd, Ms JoJo Lee of
Wellink Food Co Ltd, Ms Michelle Lam of Tak Hung Hong
Int'l Co Ltd and Ms Michelle Lao of Goodway Electrical
Enterprise Ltd.
This year, the Pageant adopted a series of unprecedented
and large scale promotional activities which were
firstly held on cruise, tram and helicopter. The
performance of contestants in these three publicity
events, together with the polling results of the Expo's
visitors, were taken into account in the final grading.
The winners of the Miss Exhibition Pageant were selected
according to their manner, communication skills,
appearance and knowledge about their companies" business
and products as well as Hong Kong's industry.
"HKPE Ambassadors" Miss Lily Li and Mr Lin Chih Hao
attended the media conference of the Miss Exhibition
Pageant and assisted in promoting Hong Kong Products
Expo. Famous artistes Miss Jacqueline Law and Mr Derek
To selected the winners of "The Media's Favoured Miss
Exhibition Award" and "The Best Eloquence Award" in the
promotional activities respectively. To enhance the
contestants" performance, CMA invited celebrities
including Mr Wong Kwai Lam, Miss Lily Li, Ms Strisan
Chan, Ms Kate Chan, Mr Jonathan Kwong and Dr Lawrence
Chan as official trainers and image consultants to give
lectures on eloquence, poise and catwalk, make-up, image
design, hair styling and posturing before camera.
The Pageant received huge support from sponsors. Modern
Beauty Salon (H K) Ltd and Angel Slimming and Beauty
Group were appointed as the official fitness center to
provide fitness training and the spa center
respectively. Shimmer New York and hairConcept@W1 were
appointed as the official cosmetics and official hair
design respectively. Moreover, Charles Chan, Ip & Fung
CPA Ltd was invited as the official honourable auditors
to assist in counting on-site and on-line public votes
on the contestants of the Pageant. For sponsorship of
the contestants' costume, CMA expressed gratitude to Yue
Hwa Chinese Products Emporium Ltd for providing
cheong-sams and Veeko International Holdings Ltd for
outfits for the contestants. Circle Shoes Co Ltd
provided lady shoes for the contestants. SuperStar Leo
of Star Cruises and Helicopters Hong Kong Ltd sponsored
the venues for the media conferences of the Expo.
On 1 January 2004, the results of Miss Exhibition
Pageant were announced and the prize presentation
ceremony was then held at the exhibition venue. The
championship went to Ms Michelle Lao who was crowned by
CMA President Dr Jose Yu and the champion of the 37th
Miss Exhibition Pageant Ms Candy Lee. The first
runner-up was Ms Kennix Ho who was crowned by
Vice-President Mr Lam Hok Po and the first runner-up of
the 37th Miss Exhibition Pageant Ms Yannie Yuen. Ms Joey
Lee, the second runner-up, was crowned by Vice-President
Mr Chow Yun Sheung and the second runner-up of the 37th
Miss Exhibition Pageant Ms Sheila Lam. Ms Joanne Yau was
awarded as "The Most Popular Miss Exhibition On-line
Award" by Honorary President Mr Yip Hing Chung. The
title-winners would play the role of goodwill
ambassadors to assist CMA in promoting Hong Kong's
industry in the coming future.
Prize Presentation Ceremony of Miss Exhibition Pageant
During the prize presentation ceremony of Miss
Exhibition Pageant, the champion Ms Michelle Lao and the
first runner-up Ms Kennix Ho were awarded a cash prize
of HK$60,000 and HK$40,000 respectively by Han Sheng
Tang Herbal Technologies Co Ltd, and the second
runner-up Ms Joey Lee was awarded a cash prize of
HK$20,000 by CMA. The champion Ms Michelle Lao; the
first runner-up and the winner of "The Media's Most
Favoured Miss Exhibition Award" Ms Kennix Ho; and the
second runner-up, the winner of "The Best Eloquence
Award" and "The Most Eye-Catching Award" Ms Joey Lee
were awarded Diamond IPL Treatment, Rejuvenating Eye and
Facial Treatment and AQUA Skin Care Collection by Royal
Sincere Holdings Ltd, Modern Beauty Salon Fitness
Membership, Slimming and Facial Treatment Course by
Modern Beauty Salon (HK) Ltd, Angel Beauty Royal Spa
with Aroma and Professional Facial Treatment Course by
Angel Slimming and Beauty Group, Space Two Professional
Image Consulting Services by Space Two International
Media Consultant Ltd, Long Far Natural Health Products
by Long Far Herbal Medicine Mfg (HK) Ltd, Shimmer New
York Cosmetic Products and Image Consultation Coupon by
The Beauty Group, IPL Facial and Body Treatment, and
Slimming Treatment Coupon by DR Esthetic Product
Research & Production Centre, Goodway Electrical
Appliances by Goodway Electrical Enterprise Ltd,
4-day/3-night and 3-day/2-night cruises onboard
SuperStar Leo of Star Cruises, Soft Series-Bathing and
Shampoo by Getz Bros & Co (HK) Ltd, "Maple Leaf Garden"
Ginseng with Honey and Pollen with Honey by Maple Leaf
Garden Food Co Ltd, Sam Lee Lon Shrimp Egg Wonton
Noodles, Chinese Traditional Noodles and Soup Noodles by
Sam Lee Lon Noodles Mfy, Farm House Abalones, Shark's
Fins, Swallow's Nest, Braised Whole Abalones and
Lobsters Banquet by Farm House Restaurant, Triple Bowl
Noodle by Triple Noodle & Food Co, Premium Bird's Nest
Series by Eu Yan Sang (HK) Ltd, and Premium Bird's Nest
Gift Box by Imperial Bird's Nest International Co Ltd.
Furthermore, the winner of "The Most Popular Miss
Exhibition On-line Award" Ms Joanne Yau was awarded
Slimming Treatment Course sponsored by Modern Beauty
Salon (HK) Ltd, Angel Beauty Royal Spa with Aroma by
Angel Slimming and Beauty Group and Long Far Natural
Health Products by Long Far Herbal Medicine Mfg (HK)
Ltd.
2. Booth Design Competition
The Booth Design Competition has been one of the
highlights of the HKPE since its inception. As preceding
Expos, this year the Association staged the competition
to give recognition to the exhibitors for their
outstanding booth designs. CMA invited representatives
from eight supporting organizations as judges of the
competition. They included General Manager of
Destination Marketing of Hong Kong Tourism Board Mr
Lambert Chan, General Manager of Corporate
Communications and Events of Hong Kong Productivity
Council Ms Betty Lee, Head of Design of Hong Kong Trade
Development Council Mr Matthew Leung, Chief Executive of
Hong Kong Arts Development Council Mr Albert Lam,
Vice-Chairman of Young Executives" Sub-committee of The
Chinese General Chamber of Commerce Mr Peter Tse,
Director of Design Protection Centre of Federation of
Hong Kong Industries Mr Liu Kwok Bond, General Manager
of Chamber Services of The Hong Kong General Chamber of
Commerce Ms Connie Kwok and Vice- Chairman and Chief
Executive of The Hong Kong Chinese Enterprises
Association Mr Zhou Jie. On 13 December 2003, the judges
visited the booths for assessment. Finally, three
winners were chosen according to the selection criteria:
overall design, product display and integration of booth
design with product features for the best effect.
Goodway Electrical Enterprise Ltd won the championship
for its spectacular booth design as European castle. Hop
Hing Oils and Fats Ltd awarded the first runner-up for
its simple and clear booth design. Lam Soon Hong Kong
Group awarded the second runner-up by using a riot of
colour and large product props to highlight its product
characteristics. The prize presentation ceremony of the
competition was held on 1 January at the exhibition
venue.
3. Photo Contest
To enhance public understanding and awareness of the
Expo and Hong Kong's industry, CMA continued to organize
the Photo Contest in the 38th HKPE, with Ta Kung Pao,
the Photographic Society of Hong Kong and the Chinese
Photographic Society of Hong Kong as co-organizers. The
response to the Contest was overwhelming with over 700
photos featuring a wide variety of topics including Miss
Exhibition Pageant contestants, specially decorated
booths, spectacular performances, crowding scenes,
pyrotechnic display and night view of the Expo received.
The Contest included three top prizes and ten
merit-prizes. The champion, first runner-up and second
runner-up were each awarded a trophy, a cash prize of
HK$6,000, HK$4,000 and HK$2,000 respectively. Each
merit-prize winner was awarded a certificate and a cash
prize of HK$1,000.
Chaired by CMA General Committee Member Mr Fung Yuen
Hon, the judging panel for the Contest consisted of
renowned photographers Mr Kan Hing Foh, Dr Leo Wong, Mr
Wong Siu Kan, Editor of the photography page of Ta Kung
Pao Mr Lau Pui Hang, Chairman of the Photographic
Society of Hong Kong Mr Lin Dung Leung, and Honorary
Chairman of the Chinese Photographic Association of Hong
Kong Mr Ng Lin Sing.
4. Children's Drawing Competition
To enhance public understanding of the 38th HKPE, the
Children's Drawing Competition was organized again with
Sing Tao Daily as co-organizer. Children under the age
of 12 were eligible to join the competition with the
theme "The HKPE in My View". Held from 22 to 29 December
amid Christmas and New Year Holidays, the competition
received enthusiastic response from the public with more
than 1,200 high standard entries.
Chaired by CMA General Committee Member Mr Lee Hung
Tong, the judging panel for the competition comprised
Creative Director of Sing Tao Newspaper Group Limited Mr
Danny Wong, Chief Executive Officer of Excel Success
(Hong Kong) Limited Ms Serena Law, Head of Design of
Hong Kong Trade Development Council Mr Matthew Leung,
Director of Creative Services of Ogilvy & Mather
Advertising Ms Candy Tam, and Art Director of Emphasis
Custom Media Ms Teresita Khaw. Sponsored by Luk Ka
International Limited, A W Faber-Castell (HK) Limited,
Excel Success (Hong Kong) Limited, Sino United
Publishing (Holdings) Limited and Sun Ya Publications
(HK) Limited, the competition was divided into two
sections: Junior Section (age 8 or below) and Senior
Section (age 8 to 12), each with three top prizes and
five consolation prizes. The champion and the runners-up
of both categories were each awarded a trophy, a cash
prize of HK$1,000, HK$500 and HK$300, art products of
HK$500 and HK$400, a book coupon of HK$500, HK$400 and
HK$300 and a gift pack respectively. Consolation prizes
winners were each awarded a certificate, art products of
HK$300 and HK$200, a book coupon of HK$200 and a gift
pack.
The prize presentation ceremony of the Photo Contest and
Children's Drawing Competition was held on 14 February.
CMA Vice-President Mr Chow Yun Sheung was invited to
address the event and present trophies to judges and
representatives of co-organizers and sponsors of both
competitions. Other CMA guest included General Committee
Member Mr Lee Hung Tong.
5. Better Hong Kong Wall Painting Competition
In order to strengthen the teenagers" sense of local
belonging, to develop their positive attitude towards
life, and to enhance their understanding of the Expo,
CMA organized a wall painting competition with a theme
of "Better Hong Kong" in the 38th HKPE for the first
time. All students from secondary schools and tertiary
institutes in Hong Kong were invited to enter the
Competition. The Competition was co-organised by
Mingpao.com Limited and was sponsored by the Better Hong
Kong Foundation and the China Paint Mfg Co (1946) Ltd.
The response to the Competition was overwhelming with
nearly a hundred of entries received. The works of the
participants were of high standard with excellent use of
colour. The Competition had three top prizes and five
merit-prizes. The champion, first runner-up and second
runner-up were each awarded a trophy, a cash prize of
$5,000, HK$3,000 and HK$2,000 respectively. Each
merit-prize winners was awarded a plaque and a cash
prize of HK$1,000.
Chaired by CMA Vice-President Dr Yip Chi Kwong, the
judging panel for the Competition consisted of Chief
Executive of the Better Hong Kong Foundation Mr George
Yuen, General Manager of Mingpao.com Limited Mr Terence
Tung, Professor Mui Chong Ki from Guangdong Academy of
Fine Art, and Director of Creative Services of Ogilvy &
Mather Advertising Ms Candy Tam.
Gratitude Dinner
To express sincere gratitude to the support for the 38th
HKPE from various sectors, CMA hosted a Gratitude Dinner
on 13 January, 2004 at Hong Kong Convention and
Exhibition Centre. Director-General of Trade and
Industry Mr Kevin Ho was invited as the Guest-of-Honor
of the dinner.
CMA President Dr Jose Yu thanked for the support from
the supporting organizations of the Expo, while Honorary
Presidents Mr Yip Hing Chung, Mr Lo Man Tuen and Dr Yung
Yau presented souvenirs to their representatives
including Director-General of Trade and Industry Mr
Kevin Ho, District Leisure Manager (Eastern) of Leisure
and Cultural Services Department Mr Liu Wai Shing,
Executive Director of Hong Kong Productivity Council Mr
Yeung Kwok Keung, External Relations Manager of Hong
Kong Trade Development Council Mr Stephen Liang, General
Committee of the Hong Kong General Chamber of Commerce
Mr Andrew Yuen, Director of Design Protection Centre of
Federation of Hong Kong Industries Mr Liu Kwok Bond,
Vice-Chief Executive of the Hong Kong Chinese
Enterprises Association Mr He Tongbao, and
Vice-President of Industrial Association of Macau Mr
Chan Chon. During the dinner, the champion of Miss
Exhibition Pageant Ms Michelle Lao and the first
runner-up Ms Kennix Ho sang songs and the second
runner-up Ms Joey Lee played magic. Also, pop singer Mr
Jack Wu was invited to perform during the dinner. Other
guests attending the dinner included judges of all
competitions, representatives from sponsors and
exhibitors.
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