1. Miss Exhibition Pageant
As one of the traditional programme highlights of the Expo, Miss Exhibition Pageant aims to select goodwill ambassadors to help promote Hong Kong's industry by participation in publicity activities organized by the CMA. A press conference was held on December 11, 2002 to introduce the nine contestants to the public. They were Ms Sheila Lam of PCT Health Beverage Co., Ms Joey Tang of Fei Fah Medibalm (HK) Co., Ms Tammy Wong of Trillion Food Co. Ltd., Ms Ellen Ng of King Bakery Holdings Ltd., Ms Yannie Yuen of Wellink Food Co. Ltd., Ms Candy Lee of Kun Van Kau Food Co., Ms Yan Shum of Sam Lee Lon Noodles Mfy., Ms Wendy Leung of Lo Hong Ka Birdnests Wholesale Ltd., Ms Fan Chow of Green Region Food (Int'l) Development Co. Ltd.

The Pageant this year adopted an unprecedented method to select the winners. The performance of contestants in four publicity events, together with the polling results of the Expo's visitors, was taken into account in the final grading. The winners of the Miss Exhibition Pageant were selected according to their manner, communication skills, appearance and knowledge about their companies' business and products as well as Hong Kong's industry.

The judges of the four publicity activities of Miss Exhibition Pageant included "HKPE Ambassadors" Miss Maggie Shiu, Miss Alice Chan and Mr Marco Lo; famous director Mr Lee Lik Chee; famous actresses Miss Lily Li, Miss Kennes Yiu and Miss Joey Meng; Vice President of Asia Pacific of Modern Beauty Salon (HK) Ltd. Ms Pink Yuen and famous photographer Mr Lawrence Chan. They selected the winners of "The Most Eye-Catching Award", "The Best Eloquence Award", "The Camera Face Award" and "The Most Energetic Miss Exhibition Award".

To enhance the contestants' performance, CMA invited celebrities including Mr Wong Kwai Lam, Miss Lily Li, Ms Strisan Chan, Mr Addy Ng, Mr Jonathan Kwong and Mr Lawrence Chan as official trainers and image consultants to give lectures on eloquence, poise and catwalk, make-up, image design, hair styling and posturing before camera.

The Pageant received huge support from sponsors. The Association appointed French Institutes Beauty School as the official make-up consultant to provide make-up training for the contestants. Modern Beauty Salon (HK) Ltd. was appointed as the official fitness center to provide fitness training for the contestants. Shimmer New York and Beijing Hair Culture was appointed as the official cosmetics and official hair design respectively. On the other hand, Charles Chan, Ip & Fung CPA Ltd. was invited as the official honourable auditor to assist in counting on-site and on-line public votes on the contestants of the Pageant. For sponsorship of the contestants' costume, CMA expressed gratitude to Yue Hwa Chinese Products Emporium Ltd. for providing cheong-sams, JDC for providing and designing cocktail dresses, Onward for suit wear, Up To You for trendy fashion and Eikowada for sports wear. Wong Lung Footwear Trading PTE Ltd. also provided boots and shoes for the contestants.

During the Farewell cum Gratitude Dinner held on January 6, 2003, the results of the Pageant were announced, followed by a prize presentation ceremony. The championship went to Ms Candy Lee who was crowned by CMA President Mr Chan Wing Kee and the champion of the 36th Miss Exhibition Pageant Ms Elke So. The first runner-up was Ms Yannie Yuen who was crowned by Chairman of the 37th Hong Kong Products Expo Executive Committee Dr Jose Yu. Ms Sheila Lam, the second runner-up, was crowned by Vice-President Mr Lo Chi Hong and the second runner-up of the 36th Miss Exhibition Pageant Ms City Lee. Ms Yan Shum was awarded as "The Most Popular Miss Exhibition On-line Award" by Honorary President Mr Yip Hing Chung. The title-winners will play the role of goodwill ambassadors to assist CMA in promoting Hong Kong's industry in the following year.