Miss Exhibition Pageant was one of the highlights of the preceding Expos. It was re-launched to recall the good old memories of visitors to the HKPE, and to select goodwill ambassadors to promote Hong Kong's industry. A series of promotional activities were launched for the Pageant starting from late August in 1998. A press conference for the Expo was firstly held on August 20, 1998 at Dynasty Club. During the conference, CMA Vice-President and Vice-Chairman of the Exhibition Organizing Committee Mr Lo Man Tuen announced the purpose and the application procedure of the contest. To enter the competition, all contestants must be employees of the exhibitors. Representing their companies, the contestants had to station in their companies' booths throughout the Expo period and introduced their products to visitors. The preliminary round of the Pageant was held from December 18 to 23, 1998, during which visitors voted for their ideal Miss Exhibition according to the contestants' manner, communication skills, appearance and knowledge on the products and Hong Kong's industry. Title winners of the Miss Exhibition Pageant would become goodwill ambassadors of the industrial sector to assist and participate in activities organized by the CMA in promotion of Hong Kong industry.