The Booth Design Competition has been one of highlights of the Expos. As preceding Expos, this year many exhibitors put much effort in booth design and product display in order to attract more visitors. They all tried their best to design the booths in a special and attractive way.

CMA invited representatives from four sponsoring organizations as judges of the competition. They included Executive Director of Hong Kong Tourist Association Mrs Amy Chan, Executive Director of Hong Kong Productivity Council Mr Thomas Tang, Head of Design of Hong Kong Trade Development Council Mr Matthew Leung, and General Manager (Chamber Services) of Hong Kong General Chamber of Commerce Ms Connie Kwok.

The judges visited the booths during the Expo for assessment. Finally, three winners were chosen according to the selection criteria of overall design, product display and integration of booth design with product features for the best effect. The champion was Nin Jiom Medicine Manufactory (HK) Ltd. Its booth was designed with a movable and cute "Rock'n Roll Nin Jiom Band". The judges praised that the design was absolutely a breakthrough of the traditional Chinese medicine image of the product. The first-runner up was Hoe Hin Pak Fah Yeow manufactory Ltd. The judges unanimously agreed that its booth design was simple and vivid in image. The second-runner up was Airland Enterprise Co. Ltd. The judges opined that its booth was classic in style with a bedroom set-up that perfectly matched its bedding products.